Pix has revolutionized the way Brazilians pay for their goods and services. The future of payments is digital in Brazil, and the industry gets ready to attend to its demands with solutions beyond Pix’s instant success.
M-commerce, alternative payment solutions, Pix, recurring payments, payment links, you name it. A couple of decades ago, what seemed a far-fetched idea has turned into reality for most people – and businesses – in present society.
The pandemic has intensified a digital movement that started years ago within the payment industry. Real-time payment penetrated the hectic daily life of many countries around the globe, and Brazil was no different. With the fifth-largest internet and mobile device usage in the global ranking, it would be just a matter of time.
We could say that digital payments have reached their pinnacle with Pix – Brazil’s instant payment success, developed by the Central Bank of Brazil. Pix has put Brazil on the international map, and the instant payment method was considered one of the most ground-breaking payment solutions of 2021.
Read more: Brazil in 2022 – An Overview of the Market
As we head towards a cashless society, what can we expect for the future of payments in Brazil? Will Pix replace credit and debit cards? Could e-commerce take over brick-and-mortar retail stores?
Brazil Goes Digital
The transition from offline to online has spiked over the last few years, and it has gathered momentum since Covid-19 hit the country in 2020. The pandemic made millions of unbanked and underserved Brazilians go digital to receive the government’s financial support – accessible in an app made available by the government.
By the end of 2020, the Central Bank of Brazil launched Pix, and in less than a year, it became a success. Pix made real-time payment available for more than 34 million unbanked people, and, according to the Central Bank, there’s more to come in 2022.
A Global Trend
The digital payment phenomenon is taking over many countries, and the tendency is for many to go entirely digital by the end of this decade.
By 2023, some Nordic countries aim to go completely cashless and fully embrace digital payment methods. In the UK, predictions suggest that by 2026, the country will be almost entirely cashless.
When we talk about digital payment trends in Brazil, what comes to mind first is Pix. But the evolution into the digital payment world won’t stop there. Pix was the gateway to digitalization for many, but other trends are here to follow. We’ve wrapped up the main ones:
- Recurring payments
According to a survey published on Statista, nearly 60% of Brazilians spent money on digital video content via a subscription in 2021.
The country’s subscription economy has grown far and wide and reached different niches as well, such as beverages, gyms, food delivery, pet shops, and many others.
PagBrasil has developed PagStream®, a unique solution that handles all your subscription payment systems. Whether you are a streaming platform, e-learning website, subscription club, or something else, your business can benefit from our comprehensive subscription management solution.
- Payment link
Brazilians lead the global ranking on average hours spent on mobiles per day, with an average time of 5.4h daily. They mostly spend time on instant messaging apps, social media, and playing games.
A digital business can find opportunities to sell its product or services through payment links and requires no website or e-commerce infrastructure.
M-commerce is set to double its share of retail by 2025 worldwide. It’s essential for any digital businesses who intend to increase their conversion rates to keep their website as mobile-friendly as possible – providing a fluid checkout experience for the shopper, with many payment options to choose from.
Some of them are hassle-free resources such as Boleto Flash®, designed and optimized for mobiles with just a one-tap copy-paste method in the banking app and instant payment confirmation. Other easy-to-use methods are Débito Flash™ and PagBrasil Pix.
Learn more about the possibilities to expand your digital business to Brazil. Get in touch with our team today!