Pix with Embedded Authentication: a No-Redirection journey at checkout
PagBrasil’s 1-Click Pix offers a faster and smoother checkout experience. It allows customers to complete their purchases with just one click, without leaving the store’s checkout. This ready-to-use solution is integrated into PagBrasil’s Payment Link and PagBrasil’s Shopify App.
How 1-Click Pix Works
First time paying via Pix with embedded authentication
Select 1-Click Pix as your payment option and choose your bank
Click “Confirm Payment”
Authenticate your device using facial recognition, password, or biometrics
To complete the payment, confirm biometrics one more time, and that’s it! Your payment is approved
From the second time onward
Customers simply select “1-Click Pix” at checkout.
They click ‘Pay’ and authenticate using facial recognition, biometrics, or a password — all within the store’s environment.
How 1-Click Pix
Benefits Your Business
Stay Competitive
Customers value convenience, which is why they prefer stores that offer a quick and easy shopping experience.
Strengthen Your Brand
A smooth checkout experience leaves a strong first impression, helping to build your brand as well as customer loyalty.
Higher Sales Conversion Rates
Fewer clicks mean fewer abandoned carts — so you can make more sales.
Frequently Asked Questions
What is Pix with Embedded Authentication (Pix in a No-Redirection Journey)?
Pix with Embedded Authentication (or Pix in a No-Redirection Journey) is a new Open Finance feature designed to streamline and speed up the Pix payment process. Now, users no longer need to be redirected to their banking app to complete a transaction.
The entire payment process takes place within the same platform or app where the purchase is being made, eliminating the need to leave the checkout page.
The No-Redirection Journey enhances the user experience, making the Pix payment process simpler and more efficient.
When will Pix with Embedded Authentication (Pix in a No-Redirection Journey) be launched?
According to the Central Bank of Brazil, Pix with Embedded Authentication (Pix in a No-Redirection Journey) will be officially launched on February 28, 2025, bringing a series of improvements and innovations to the Pix payment experience.
What is PagBrasil’s 1-Click Pix?
PagBrasil’s 1-Click Pix was launched in November 2024 for users of PagBrasil Checkout and Payment Link.
The first version featured automatic redirection of shoppers to their banking app, enabled by ITP technology (Payment Transaction Initiator).
Now, ITP will include a No-Redirection Journey, making Pix with Embedded Authentication possible. This update is set to be launched by the Central Bank on February 28.
With this update, PagBrasil’s 1-Click Pix will allow Pix payments directly within the store’s environment, eliminating the need to redirect customers to their banking app.
Which Platforms Support 1-Click Pix?
Pix with Embedded Authentication (or Pix in a No-Redirection Journey) will be available on PagBrasil Checkout, Payment Link, and also for Shopify merchants starting February 28th.
