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The Importance of Installment Payments in Brazil
Installment payments for purchases made with credit cards is a common practice in Brazil. Brazilian consumers are used to financing any goods or services: from clothes to household appliances, grocery purchases and even fuel. According to Abecs, the Brazilian Association of Credit Card and Services Companies (Associação Brasileira das Empresas de Cartões de Crédito e Serviços), 62% of consumers who use credit cards purchase in installments without interest every month. By paying in installments, buyers benefit from greater purchasing power and lower impact on their monthly budget. In 2016, 57.8% of e-commerce payments in the country were made in installments, as per data of the latest Ebit report. Therefore, offering installment payments for visitors of an online store is essential for any e-commerce business wanting to succeed in Brazil.
How do Installment Payments Work?
Installment payments are generally offered by the online stores, allowing buyers to choose at the checkout the number of installments among an interval preset by the merchant. Typically, such financing is free of interest for the buyer. Or, at least, they have the option of purchasing without interest in a low number of installments. The merchant contracts the installment service and negotiates the terms and fees with their payment service provider.
Due to the frequent use of installment payments among online consumers, most online stores adjust their pricing to cover the financing costs. By contrast, it is a common practice to offer discounts for buyers who opt for one-off payment methods, especially boleto bancário as it is a secure payment method with no chargeback risk. PagBrasil offers up to 12 installments. However, merchants can set the limit of installments.
Advantages for the Merchant
Enabling installment payments at the online store favors visitors’ conversions immensely, as it eases consumers’ decisions and reduces the impact of the purchase on their budget. According to data from Abecs, 70% of the buyers who financed their purchases with credit card affirm that they would not have made the purchase if they didn’t have the option to pay in installments.
Furthermore, it is possible to sell higher value products and increase the average transaction value of the store since Brazilians usually take into account only the installment amount impact on their monthly budget and not the full purchase amount. By having the option to pay in installments, consumers hesitate less before making the purchase and feel safer knowing they don’t need to have the full amount at the time of the purchase. This allows merchants to attract more clients and foster their loyalty.
When it comes to the settlement of payments made in installments, Brazilian acquirers release the funds monthly as the installments are paid. However, each payment service provider can define its settlement terms. PagBrasil, for instance, offers the great advantage of anticipating all the installments in the first month.
Purchases made in installments commonly entail more costs for the merchant, be it for the wait to receive the funds on a monthly basis or due to the anticipation costs. Nonetheless, as offering installment payments at the checkout typically increases conversions by 50%, it compensates the higher investment.