The annual Brazil E-commerce Report was launched this week. This report has been published by Ecommerce Foundation in partnership with PagBrasil, SAP, Mazars, Teleperformance and Safe.Shop. The hand-selected data includes ecommerce trends, facts, and figures, and offers insights into the Brazilian ecommerce market. Check out some highlights:
B2C ecommerce market potential
In 2017, B2C ecommerce turnover rose to just over $18.9 billion. This is expected to grow in the coming year to a forecasted $21.3 billion with the E-GDP expected to reach 1.14%. Internet penetration is on the rise in Brazil, with 74% of the population forecasted to be using the internet in 2018, up from 68% in 2017. Of the 68% of the population online, an estimated 29% will buy online in 2018.
“The wide adoption of smartphones, which is becoming more and more the primary way of surfing the internet for Brazilians of all income classes, offers a tremendous opportunity. In addition, social media, with 130 million Facebook users and 64 million Instagram users in Brazil, mainly accessed through mobile devices, is currently a boosting factor for m-commerce. In the next couple of years, we will see skyrocketing sales growth driven by these two elements. We also believe that in-app purchases will play an essential role in driving steady sales growth.” – Ralf Germer, CEO and co-founder PagBrasil
Infographic: Brazilian ecommerce in numbers
Brazilian consumers like purchasing electronics online, as the report reveals ‘consumer electronics’ to be the ‘most bought’ online product in 2017. Multi-brand platforms are also the most used (50%) marketplace to buy online.
Nearly half of Brazilian online buyers carried out cross-border purchases in 2017. Although most consumers (52%) still prefer to buy from local ecommerce websites, it is worth highlighting that 8% of all buyers opted to buy exclusively from international websites. Regarding the challenges faced by cross-border businesses, 44% of consumers pointed out that long delivery times are the reason why they often do not complete a transaction, while lack of security was responsible for 31% of cart abandonment. These figures make it clear that Brazilian consumers need a bit more reassuring from the online shops they are purchasing from.
Click here and download the free edition of the Ecommerce Report: Brazil 2018.
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[…] had the pleasure to collaborate, alongside SAP, Mazars, Teleperformance and Safe.Shop, in the Brazil Ecommerce Report 2018, published by Ecommerce Foundation in December 2018. For the report, our CEO, Ralf Germer, was […]
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