1-Click Purchase Is Essential for an Effective Mobile Strategy

The 1-Click technology was first introduced by Amazon in the late 90s. The feature is widespread and allows e-commerce businesses to securely store buyers’ billing and shipping information so that returning customers can make their online purchases with a single click, without having to provide such details again. The checkout process is known to be the biggest friction point for completing an online purchase, especially for consumers buying on mobile devices. Completing multi-step checkout forms and introducing the information on mobile devices can be very inconvenient and lead to higher shopping cart dropout rates. With the 1-Click purchase solution, buying on smartphones or tablets becomes a lot easier.

 

The e-commerce market continues to grow worldwide and each day more and more people choose to buy online. In Brazil, online buyers represent nearly 35% of internet users in the country. In established markets, such as the UK, up to 80% of internet users are buying online. This shows great potential for growth in the Brazilian e-commerce market, which has experienced continuous increases in revenue and number of buyers over the past few years. Globally, we are also seeing a shift from e-commerce to m-commerce, so in this scenario it becomes even more relevant to make the checkout process faster and easier.

 

In fact, the World Wide Web Consortium has internet giants, such as Google, Facebook and Apple, working together to create a global standard for online payments, which will provide a uniform way for users to introduce their credit cards and payment systems to any web browser and pay with a single click on any website. At the moment, 1-Click purchase solution is not available internetwide. Each provider has their solution and makes it available for their clients. The consumer’s information saved on one website, can only be used for 1-Click buying at such website.

 

 

1-Click purchase with PagBrasil

 
PagBrasil offers 1-Click solution for its merchants. Once buyers provide their card details, they are tokenized and safely stored for future purchases. Specifically used at marketplaces and in-game and in-app payments, there are some requirements to activate PagBrasil’s 1-Click purchase service:

 

  • The buy button must be clearly identifiable as such. The buyer needs to know that the payment will be processed immediately upon clicking the button.
  • The product/service price must be visible and clearly presented.
  • Post-sale contact (phone, e-mail, WhatsApp, etc.) must be included in the confirmation page as well as the confirmation e-mail.
  • Refund and cancellation policies must be included in the purchase confirmation.

 

If you are interested in learning more about PagBrasil’s 1-Click feature, please contact us and one of our experts will get back to you.

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