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Mother's Day 2021 | Dia das Mães 2021
Mother's Day 2021 | Dia das Mães 2021

Mother’s Day 2021 in Brazil: one of the most important days for Brazilian ecommerce

Published on 04/08/2021 - Updated on 04/09/2021

Christmas and Black Friday are extremely important days for Brazilian ecommerce and retail. But also in the ranking of the most anticipated days of the year for businesses is Mother’s Day.

In 2020, online sales revenue on Mother’s Day reached BRL 5.7 billion. The growth, driven by the pandemic, was 116% when compared to the year before. The numbers are from a study carried out by Compre&Confie.


What do consumers look for?

According to the study, categories with the highest sales volume were Fashion & Accessories, Beauty & Cosmetics, Telephony, Sports & Leisure, and Informatics. When observing the revenue, the leading categories were Telephony, Electronics, Home Appliances, Informatics, and Fashion & Accessories.

As for the amount consumers were willing to invest in last year’s Mother’s Day, the numbers presented a slight decrease: the average ticket was BRL 396.7, minus 3% when compared to the last edition.


Mother’s Day 2021 in Brazil: prepare your online store

Once again facing a social distancing scenario, and with the consumer more familiarized with online shopping, it is time merchants prepare themselves for an even more digital edition of Mother’s Day 2021.

We have listed a few tips for you to boost your sales on one of the most important days of the year for Brazilian ecommerce. Check them out!

Think Mobile First

Did you know that, in 2019, m-commerce sales surpassed desktop sales in Brazil? The numbers are from the 41st edition of Ebit | Nielsen’s Webshoppers report.

Further, a study carried out by Mobile Time | Opinion Box about m-commerce in Brazil showed that the proportion of mobile consumers – internet users who have already made a purchase with a mobile device – went from 85% to 91% in 2020. In addition, 76% of consumers purchase products and services more frequently with their smartphones.

These numbers clearly show the importance of a mobile-responsive online store, that allows positive navigation and shopping experience. Besides a well-structured layout that provides pleasant navigation, it is also important to offer a direct and fluid checkout, with reduced steps, and payment methods that facilitate mobile shopping.

Widen your local payment offering

Think with Google has shown that, when compared to other countries in the world, Brazilian consumers appreciate a wide payment offering the most when compared to other markets taken into consideration in the study. The possibility of making a payment without a credit card is one of the most influential elements when purchasing both durable and non-durable goods.

It is no wonder that boleto bancário, for instance, was the second most popular payment method for mobile purchases in 2020: 21% of m-commerce purchases were made with this payment method, according to Mobile Time and Opinion Box.

Widening local payment offerings is essential to reaching different consumer profiles, with distinctive preferences and needs. This includes not only expanding to more traditional payment options – such as credit cards, debit cards, and boleto bancário – but also including alternatives such as digital wallets, online banking transfer, cash, and, of course, Pix – Brazil’s instant payment method now available for ecommerce.

Read also: How to pay with Pix in an online store

Rethink your digital sales channels

Your online store does not have to be your exclusive digital sales channel. Apps and marketplaces are a few options that help widen your business’s reach. According to a report carried out by BigData Corp., in partnership with PayPal, 12.16% of online stores in Brazil are also present in apps, and 5.73% on marketplace platforms.

Further, social media and chat apps such as WhatsApp are also strong digital sales channels. For such platforms, the payment link is an essential tool to accelerate the purchase process. The feature allows merchants to forward a URL to the consumer that directs them to a safe page, where they can choose their favorite payment method to complete the purchase – such as credit or debit cards, boleto bancário, and even cash.

Read also: How to boost your sales with Payment Link

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Paula Martins is a journalist specializing in Marketing. Her areas of expertise include payment methods, digital payments, and e-commerce. Currently, ... View profile

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