Lifelong Learning – How Online Platforms Can Expand in the Fast-growing Brazilian Market

Education isn’t the same since the advance in edtech and e-learning platforms. The market, however, is competitive, which brings us to the question facing nearly all online learning businesses: how does one build a platform for lifelong learners?

The internet is considered one of the greatest technological inventions of the last 100 years. In an amazingly short time, it’s changed many aspects of our daily lives – how we communicate, how we work, how we shop, and ultimately, how we learn. 

The modern education process will never be the same again, as the internet has changed the way we learn for good. Learning and formal education are no longer only a thing for kids and college-age students. 

 

Read more: Brazilians Spent 145% More Money on Apps in 2021

 

Things are moving faster, and to keep up with this speed, professionals of any business or industry must stay tuned to market trends and developments. E-learning is one of the ways to do this, and continuing education is part of the curriculum.

 

What is Lifelong Learning?

Contrary to traditional education methods, lifelong learning is a continual method, which means one won’t stop learning once graduating from school or college. Considering the competition in the labor market and the adoption of new technologies, being a “lifelong learner” is fundamental.

A recent study from researchers at Columbia University’s Teachers College found that the majority of massive open online course (MOOC) learners are university-educated, employed individuals between the ages of 30 and 44.

 

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In other words, the people who are doing this aim to develop and improve their skills and their performance in their jobs. 

 

Online Learner Demographics in Brazil

More than just a buzzword, e-learning has been trending since the beginning of the Covid-19 pandemic and it’s here to stay. In Brazil, the edtech sector was the fourth to receive the most investment up until May 2021, accumulating around US$380 million.

 

 

In addition, the good performance of the sector indicates an even more optimistic scenario with new technological solutions. Solutions based on artificial intelligence (AI), virtual reality (VR), augmented reality (AR) and the internet of things (IoT) must be increasingly integrated into the education sector in the upcoming years.

This should result in an even more robust, consolidated, and technological global market for e-learning and edtechs that are willing to invest in the country. 

 

How Online Learning Platforms Can Support Lifelong Learners

Digital learning is constantly developing and evolving, so all online learning companies wanting to thrive must demonstrate a high level of agility. This agility enables them to respond to learners’ constantly changing needs.

Another aspect is understanding the target market’s needs and issues and how they are experiencing them. The e-learning market is highly competitive, so to stand out, a company should consider every aspect of user experience equally important, such as UX, UI, social media integration, customization, support, and payment alternatives. 

 

Read more: How Fintechs are Revolutionizing the B2B Payment Realm in Brazil

 

Successful online learning platforms are those that can easily scale. For any sub-niche within the learning landscape – from online language courses and language apps to masterclasses – payment alternatives offered at the checkout to the final customer can make or break an e-learning platform.

A way to support lifelong learners and motivate them in their continual learning journey is to offer a payment option with recurring payments. Whether you are a streaming platform, e-learning website, a subscription club, or something else, automatic billing gives customers the freedom to choose how they want to pay, as well as increasing customer retention. 

PagBrasil lets you accept recurring payments in any form – from Pix, Brazil’s instant payment method success: debit, credit card, and even the traditional boleto bancário – automate personalized payments, reminders, and cancellation notifications and let your customer choose their pricing model (recurring or one-time fee). Talk to one of our team members and learn more about our subscription management solution, PagStream®.

Camila Santiago

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