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E-commerce em 2021 | Brazilian ecommerce in 2021
E-commerce em 2021 | Brazilian ecommerce in 2021

Brazilian ecommerce in 2021: forecasts, main categories, and trends

Published on 01/07/2021

Imagining a world where physical stores did not participate in ecommerce seems distant. Shopping online for even the most basic products has become so often for Brazilian consumers in 2020 because of the Covid-19 pandemic that, in some situations, shopping online and receiving products at home seems to make more sense than having to shop in-presence.

And even with the perspectives of a vaccine that might put restrictive social distancing measures to an end, 95% of Brazilians said they will continuing shopping online after the pandemic, according to research carried out by Ebit|Nielsen. The survey also estimates that Brazilian ecommerce should grow 26% in 2021 and will be driven by the increase in the number of consumers, consolidation of local online stores, strengthening of marketplaces, and increase in logistics efficiency.


Categories that will stand out in Brazilian ecommerce

According to a study carried out by Mobile Time and Opinion Box, the most popular categories in Brazilian m-commerce in 2020 where Meals (49%), Clothes (43%), Food (42%), Electronics (33%), and Medicine (30%).

Fast-moving consumer goods should face a boom in 2021 – especially in the food sector, more particularly grocery stores. The increase in delivery services during the pandemic has shows that supermarkets participation has grown in Brazilian ecommerce, moving from 4% to 7% according to Ebit|Nielsen. The self-service segment has grown by 96%.


Ecommerce trends for 2021 in Brazil

Do you want to boost your revenue and offer a better experience to your customers? We’ve narrowed down three ecommerce trends for 2021 in Brazil to keep an eye on. Check them out!


More shipping options

Free shipping is usually an important motivator for Brazilians to shop online. But when consumers must pay for shipping, they aren’t always willing to pay for cheaper shipping and wait longer to receive their product. According to Melhor Envio, during Black Friday 2020, 49% of Correios shipments generated by the platform were Sedex, indicating that fast deliveries are very appreciated by consumers.


Subscription clubs and recurring payments

According to a survey by Betalabs, the subscription club market – which in 2019 generated around BRL 1 billion – grew 12% in 2020. There are almost four thousand clubs in Brazil, compared to 300 companies operating in the sector in 2015.

And with subscription clubs, recurring payments are also trending. And here, we are not just talking about automatic credit card charges. This business model also includes traditional payment methods, such as the boleto bancário and debit card, widely used by the Brazilian population when shopping online.


Wide local payment offering

And speaking of payments, it is worth mentioning the importance of offering a wide set of local payment methods. Pix, which had its debut on November 16, 2020, is expected to become even more popular in ecommerce. This also increases the adoption of digital wallets in Brazilian ecommerce.

But the traditional boleto bancário will not cease to exist anytime soon: the second payment method most used by Brazilians in ecommerce will continue for quite a while.


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Paula Martins is a journalist specializing in Marketing. Her areas of expertise include payment methods, digital payments, and e-commerce. Currently, ... View profile

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  • Rodrigo De Narvaez 11 de March de 2021

    Would like to have more info on segments of ecommerce