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Brazilian ecommerce and covid-19 | E-commerce brasileiro e covid-19
Brazilian ecommerce and covid-19 | E-commerce brasileiro e covid-19

Brazilian ecommerce and Covid-19: stats and forecasts

Seven months have passed since the first case of Covid-19 was reported in Brazil. Now, while some cities are still strongly encouraging social distancing, others slowly regain normality. Still, a few acquired habits from the isolation period remain. Not only is working and studying online now a routine for a large part of the population, but digital payments and online shopping for daily goods have also become frequent.

In the first few weeks of the pandemic in Brasil, overall ecommerce has grown 40% according to Compre & Confie. Also, the number of new online shoppers grew 12%, as shown by Ebit | Nielsen. Now, even as normality is slowly being restored in a few locations of the country, ecommerce figures continue to grow. We have separated a few key insights that show the change in Brazilian ecommerce since Covid-19.

Read also: The impact of Covid-19 in ecommerce


Ecommerce revenue will reach BRL 111 billion in 2020

Ecommerce in Brazil has shown a steady increase over the years. The Covid-19 pandemic has accelerated this increasing trend, particularly in the Food category, which in the past has shown less adoption.

In 2020, ecommerce in Brazil should register BRL 111 billion in revenue, according to a study carried out by Kearney about the impacts of Covid-19 in Brazilian consumer behavior. This represents a 49% increase when compared to 2019. By 2024, the study indicates that revenue should reach BRL 211 billion.


Ecommerce growth per category

According to the study conducted by Kearney, the categories that will show the most expressive percentual growth are Food, Pets, and Beauty & Selfcare. By 2024, sales should grow 320% when compared to 2019.


Expectations for Black Friday and Christmas

This year, Black Friday will occur on November 27th, but merchants in Brazil should anticipate the event to encourage shopping. According to research carried out by Rakuten Advertising, 86% of consumers in Brazil will prioritize online shopping and do not intend to lower their expenses for Black Friday and Christmas 2020.

The research also brings insightful information about Brazilian consumer behavior: 58% of consumers said they prefer hybrid solutions, that combine the convenience of online shopping with the exclusive treatment they receive when shopping in a physical space. Also, 50% of Brazilians are influenced to shop online when offered coupons or cashback; another 43% are encouraged by free shipping.

Despite the general impacts of Covid-19 in the Brazilian economy, ecommerce has been significantly accelerated by the pandemic. New online consuming habits will remain, and merchants should prepare for this increasing demand by offering the best customer experience.

How is your online store dealing with Covid-19? Tell us in the comment section below!

Paula Martins is a journalist specializing in Marketing. Her areas of expertise include payment methods, digital payments, and e-commerce. Currently, ... View profile

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