This page uses cookies to improve the user experience on our website. By clicking "Accept", you consent to the collection and use of the information to ensure the best browsing experience. To find out more, read out our Privacy Policy.


6 Essential Tools for Running Ecommerce in Brazil

Published on 07/19/2022

Thanks to the internet, you can run and operate a business from different countries without the need to set foot in any of them. With the right tools in place, digital companies can successfully work, scale, and grow their organizations from afar. 

Cross-border ecommerce is possible by utilizing cost-efficient and time-saving tools. We’ve wrapped up the main ones, and we’ve divided them into six categories:

  1. Ecommerce tools 
  2. Business tools 
  3. Marketing 
  4. Customer service
  5. Analytics 
  6. Payment


  • Ecommerce tools

With a little help from these best ecommerce business website tools, you can set up your shop and have it running in minutes. PagBrasil offers integration with all three website tools listed below. 


Shopify is oftentimes considered the best platform to build an online shop. The company supports businesses of any size and offers a Point of Sale. It’s user-friendly and users don’t need technical experience to build their ecommerce shop.

In addition, merchants don’t need to worry about hosting, a domain, or any security certificate, as Shopify has all of it covered. Also, you don’t have to install, manage, or update any software. No need to worry about security or backups, either.



For those who don’t want to put extra effort into designing the perfect template, and have some experience and technical knowledge, then WooCommerce is your go-to option. It’s plugin-rich, and the fully customizable platform offers extensions from the WooCommerce Marketplace.



Magento is an ecommerce platform tailored to web development professionals and medium to large online stores. It offers one of the market’s most robust feature sets, making it the best option for stores with high aspirations. 

For businesses aiming to scale their operation not only to Brazil but also to other countries, Magento can handle large stores, as long as the host can manage it. 

  • Business tools

Yes, running an online business is possible in a minimalistic and simple way. Still, in the digital era we’re living in, it will be challenging to compete with others online without the right tools. They help streamline many processes such as marketing, sales, and even daily admin stuff. In this category, we’ve focused on the best tools in the areas mentioned. 


Asana is an easy-to-use project management tool that works for small teams or scales to larger companies. Business owners and managers can easily divide tasks into themes and time-related segments so they can manage their workflow. In addition, the tool is user-friendly, and the interface is pretty intuitive.

Another beginner-friendly project management tool is A tool to streamline teamwork, users can track the time of their employees so you can motivate them to meet deadlines. is an excellent option for those who need to manage several long-term projects that are in progress, not just short-term ones.



Considered the #1 CRM in the world, Salesforce has virtually everything a business needs to be up and running smoothly. In a nutshell, Salesforce is an all-in-one platform that gathers your sales, service, marketing, commerce, and IT in one place. Workwise, Salesforce is feature-rich with workflow creation, contact management, task management, opportunity tracking, collaboration tools, and so on. 

The company offers many products that integrate with its CRM system. Salesforce Commerce Cloud is one of those – it integrates CRM and ecommerce together. PagBrasil and Salesforce joined forces to streamline B2B cross-border, using their CRM and ecommerce solution in Brazil.

  • Marketing 

Marketing is the soul of a business. Without proper promotion, strategy or campaign, companies are at the mercy of customers’ will to find them organically and pray for them to choose their product among the red ocean of competitors. Email, social media, and content marketing can make or break a business’ success. 



MailChimp is an email marketing service provider, and it’s been continually ranked as the best in its category. The incredibly easy-to-use platform unites all marketing automated tools – yes, it goes beyond creating a simple email campaign. 

Users can create, track, and analyze their email campaigns and integrate them with tools like the HubSpot Marketing Hub and Facebook.



Social media is a huge part of ecommerce marketing, and Buffer is excellent for social media campaigns. Buffer also has a range of analytics to track post-interaction and get a better idea about the performance of your campaigns. It’s one of the most viable tools for ecommerce marketing on social media platforms.



Hotjar offers a heatmap – a roadmap to understand how people navigate and click around on your website. Businesses can use this data to improve UX and UI by learning where they click, how far they scroll, and what they are looking at (or ignoring).


  • Customer service

If you haven’t learned the importance of having proper customer support in your organization, now is the time. Offering a good customer support service is just as important as developing and selling good products and services. Learn more here.



Customer service can be made easy with a proper customer support tool. Build trust among prospects and support across multiple channels, such as social media, chat, email, phone, and social messaging apps. ZenDesk is easy to use and builds support, sales, and customer engagement.



Like Zendesk, Freshdesk offers an omnichannel service with VoIP, allowing users to set up an easy and scalable customer support operation with multiple agencies represented by one single number.

It also allows managers to monitor their team performance through customized reports, with information like metrics and activity.


  • Analytics

Analytics tools are just as important as business and marketing tools. After all, what’s the point of coming up with creative campaigns if you can’t track how well they have performed? Learn with the data you’ve collected what to do next. 


Google Analytics

The 101 on analytics tool – this study says that 70% of companies use Google Analytics to track their online performance. If you aren’t doing the same, you should. With this tool, you can track the number of visitors, the best-ranked pages, and so on. 



Tableau is a step further in data analysis. The tool helps people see and understand data in an easy way – users can connect to almost all databases, create interactive maps, calculate from existing data, drag and drop reference lines and forecasts, and review statistical summaries.


  • Payment

Payment processing is oftentimes overlooked by many businesses, but if a merchant doesn’t have a robust checkout offering local payment methods, they might lose sales. That’s the case in Brazil. Customers won’t think twice to reach for the competition if they don’t find their preferred payment method available. 



PagBrasil is a payment processor specialist in the Brazilian market. We offer all the preferred payment methods in the country, in addition to exclusive solutions such as PagStream®, and subscription management tools, Débito Flash™, Boleto Flash®, and PEC Flash®.


What makes PagBrasil stand out from the crowd is the client-first approach – we work with excellent customer support (with a customer satisfaction rate of 95%) and customer success teams, an in-house cross-border solution with the best team of professionals, and we offer a robust platform. If expanding your business to Brazil is something you’ve been considering, get in touch with our team