This page uses cookies to improve the user experience on our website. By clicking "Accept", you consent to the collection and use of the information to ensure the best browsing experience. To find out more, read out our Privacy Policy.

Accept
The Brazilian Gamer: An Overview of LATAM’s Most Engaged Audience

Menu

Menu
  • Our solutions
    • Services
      • Collection
      • Gateway
      • Hybrid
      • Payout solution
      • Fraud prevention
      • Subscription management
      • Recurring card payments
      • Reconciliation
    • Payment methods
      • Boleto Flash®
      • Débito Flash™
      • PEC Flash®
      • PagBrasil Pix
      • Credit cards
      • Debit cards
      • Samsung Pay
    • Integration
      • API
      • PagBrasil.JS
      • Payment link
      • Shopify
      • Salesforce
      • VTEX
      • WooCommerce
      • Magento
    • How to get started
      • Find out how to get started with PagBrasil and boost your sales
    • Be our Partner
      • See why and how to connect Brazilian payment solutions via PagBrasil
  • About us
    • Our history
    • Our clients
    • Jobs & careers
    • Newsroom
    • Our certifications
  • Blog
  • Support
  • Homepage
  • Get started now
  • Services
    • Services
    • Collection
    • Gateway
    • Hybrid
    • Payout solution
    • Fraud prevention
    • Subscription management
    • Recurring card payments
    • Reconciliation
  • Payment Methods
    • Payment methods
    • Boleto Flash®
    • Débito Flash™
    • PEC Flash®
    • PagBrasil Pix
    • Credit cards
    • Debit cards
    • Samsung Pay
  • Integration
    • Integration
    • Payment link
    • Shopify
    • Salesforce
    • VTEX
    • WooCommerce
    • Magento
  • About Us
    • Our history
    • Jobs & careers
    • Newsroom
    • Our clients
    • Our certifications
  • Blog
  • Support
  • Our certifications
  • Be our Partner
  • Legal information
  • Terms of use
  • Privacy policy
  • Subscribe to our newsletter
Follow us:
Language:
  • En
Talk to our team
Home > Blog > Brazilian Market > The Brazilian Gamer: An Overview of Latin America’s Most Engaged Audience
Brazilian Gamer
Brazilian Gamer

The Brazilian Gamer: An Overview of Latin America’s Most Engaged Audience

Tweet

Games play an important role in Brazilians’ daily lives: over 70% of the population is engaged in gaming activities. In this blog post, we’ve uncovered the Brazilian gamer profile. Check it out!

If you think the average Brazilian gamer is an adolescent sitting in their room playing on their PC or console, think twice.

In fact, the average gamer is far from this stereotype. Since playing games is a habit for 70% of the Brazilian population, it fairly includes different genders, age groups, races, income, and education levels.

According to the Pesquisa Game Brasil 2023, women have dominated the industry for the past decade as smartphone usage and casual gaming grow. However, for the first time since 2016, men are the leading population among Brazilian gamers, representing 53.8% of players in the country.

Regarding age groups, millennials are the most active gaming population: 16.2% of players are between 25 and 29 years old, and another 16.1% are between 30 and 34. Cringe much?

 

The Brazilian Gamer Profile 2023

 

Put your money where your mouth is: Are Brazilian gamers a profitable audience?

It’s one thing to engage in casual gaming activities… But are Brazilians engaged to the point where they would actually pay to exercise their favorite hobby to the fullest?

As the world’s fifth-largest market by number of players and one of the fastest-growing gaming marketing in Latin America, Brazil also ranks 10th in worldwide gaming revenue, with 2.7 billion USD generated in 2022. Furthermore, 43% of gamers choose to spend money on video games, according to Newzoo.

 

Microtransactions, billionaire revenue

This billionaire revenue consists of game purchases and passes, and in-game purchases. In fact, microtransactions account for almost 30% of the global gaming market, valued at 200 billion USD.

Newzoo reports that, in Brazil, the primary motivation for spending money on games is to unlock extra or exclusive content, with 39% of those who spend citing this as their reason. Personalizing in-game characters or items comes in second, at 35%, followed by advancing quicker or easier in the game at 35%.

 

How Pix can unlock even more revenue potential for Brazil’s gaming industry

Credit cards are the go-to payment method in Brazil’s gaming industry. However, one local payment method can help games in Brazil reach more consumers and boost their conversion rates.

Read also: Case Study: How Xsolla Doubled their Conversion after Switching to PagBrasil Exclusive Payment Method

Pix is Brazil’s popular, cost-effective, and consumer-friendly payment method. Released in 2020 by the Central Bank of Brazil, Pix has rapidly become Brazilians’ favorite payment method, enabling real-time payments at zero costs in P2P and P2B transactions. Besides, Pix transaction values can be as low as BRL 0,01.

Upgrade your company’s payment experience with PagBrasil

Enable alternative payment methods and grow your consumer base in Brazil! PagBrasil delivers an outstanding payment experience with mobile-responsive and customizable features. Benefit from exclusive local payment solutions, like PagBrasil Pix, Boleto Flash®, PEC Flash, and Débito Flash™. Learn more.

12 September 2023
Paula Martins

Paula Martins is a journalist specializing in Marketing. Her areas of expertise include payment methods, digital payments, and e-commerce. Currently, ... View profile

Follow @paula_cemartins

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

You might also enjoy

News
14 January 2022
4 min
Brazilian Gaming Market May Grow Nearly 6% by 2022

Brazilian Gaming Market May Grow Nearly 6% by 2022

Brazilian Gaming Market May Grow Nearly 6% by 2022
Brazil, a Tricky Market with Tremendous Potential for the Gaming Industry
Insights
15 December 2016
3 min
Brazil, a Tricky Market with Tremendous Potential for the Gaming Industry

Brazil, a Tricky Market with Tremendous Potential for the Gaming Industry

Cross-Border
09 April 2020
5 min
The importance of local payments for the gaming industry in Brazil

The importance of local payments for the gaming industry in Brazil

The importance of local payments for the gaming industry in Brazil

The importance of local payments for the gaming industry in Brazil

Do you want to learn more?

Commercial contact
  • Our Solutions
  • Services
  • Payment methods
  • Integration
  • How to get started
  • About Us
  • Our history
  • Jobs & careers
  • Newsroom
  • Our clients
  • Be our Partner
  • Our certifications
  • Blog
  • Support
  • Legal information
  • Terms of use
  • Privacy policy

Language

  • En
Subscribe to our newsletter logo-gptw
Useful Links
  • Services
  • Collection
  • Gateway
  • Hybrid
  • Payout solution
  • Fraud prevention
  • Subscription management
  • Recurring card payments
  • Reconciliation
  • Payment methods
  • Boleto Flash®
  • Débito Flash™
  • PEC Flash®
  • PagBrasil Pix
  • Credit cards
  • Debit cards
  • Samsung Pay
  • Integration
  • Payment link
  • Shopify
  • Salesforce
  • VTEX
  • WooCommerce
  • Magento
The Brazilian Gamer: An Overview of LATAM’s Most Engaged Audience
  • Porto Alegre
  • São Paulo
  • Barcelona
  • Singapore
Copyright © 2011-2023
PagBrasil Pagamentos Eletrônicos LTDA
- CNPJ 14.630.124/0001-65

Thank you, we have received your contact :)

We will get back to you as soon as possible.

Go to homepage

Obrigado, recebemos seu contato!

We will get back to you as soon as possible.

Go to homepage

Gracias, hemos recibido su contacto.

Nos pondremos en contacto con usted tan pronto como sea posible

Ir a la homepage

Obrigado, nós recebemos o seu contato ;)

Entraremos em contato o mais breve possível.

Ir para a homepage

Thank you, we have received your contact

We will get back to you as soon as possible.

Go to homepage

Sign up to our newsletter to stay tuned

    Enter your search

    x
    No results found.
    Website
     
    Blog