What is Gen Z like in Brazil, and what do Zoomers like? We might not have a final answer to this question; however, this article will provide key insights into this generation’s consumption behavior.
Sometimes, it is hard even for older generations to imagine a world where we don´t have every piece of entertainment available at our fingertips. For Gen Zs, those born between the mid-1990s and early 2010s, it’s barely impossible. They are the first generation to truly live in this reality. In Brazil, 20% of the population falls into this category, according to Sebrae. Well, it is a big portion of Brazilians, considering a country with 212.6 million people people (data from IBGE). That is why it is so important for businesses to understand their habits. But what sets this generation apart when it comes to consumption behavior? How about streaming and subscription services? We will help you find your way around these questions.
- The booming subscription services market;
- How is Gen Z like? And why are they so interested in subscription services?
- What does Gen Z want?;
- Learn Why PagStream® fits Gen Z’s needs;
- How PagStream® Enhances the Subscription Service Experience
The Booming Subscription Services Market
The subscription economy is booming, driven largely by Gen Z’s consumption habits. According to data from The Washington Post, worldwide subscription services are expected to reach $1.5 trillion by 2025, up from $650 billion in 2020. In Brazil, subscription clubs alone generate R$1 billion annually, according to data provided by Abcomm (Brazilian E-commerce Association). These services cover a wide range of products and industries, from entertainment platforms like Netflix and Spotify to niche markets like “beauty boxes” and fitness memberships.
The appeal of subscription models for Gen Z is clear: they offer convenience, personalization, and a steady stream of curated content or products, tailored to individual preferences.
How is Gen Z like? And why are they so interested in subscription services?
For Gen Z, it’s not just about what they consume but why they do so. This generation cares deeply about aligning their values with the brands they support. They tend to prioritize products with purpose over luxury brands or exclusive designs. This preference extends to streaming services, where many are drawn to platforms that promote diverse, inclusive content. They value brands that reflect their beliefs, whether it’s social responsibility, environmental sustainability, or diversity and inclusion.
But it’s not just about the ideology behind the brand. A generation that grew up during economic crises is highly aware of their finances and tends to make smarter purchasing decisions. They often seek reviews, recommendations from friends or influencers, and are less likely to make impulse purchases. They also prefer transparent brands that provide clear information about what they’re paying for, with minimal hidden fees. They don’t want to waste time searching for information that should already be available. And well, their focus on convenience and immediacy plays a crucial role, as we’ll explore in the next topic.
What does Gen Z want?
Gen Z grew up in a world where everything is just a click away – that is why they tend to have little tolerance for delays. So waiting is not an option to them, and streaming/subscription services have adapted to meet this demand. Fast-loading platforms, personalized recommendations, and seamless user experiences are non-negotiable for this generation. As a result, businesses that fail to offer these conveniences risk losing their attention.
A study conducted by Kantar revealed that Gen Z spends over four hours a day on mobile devices. For streaming services, this means ensuring that their platforms are mobile-optimized and user-friendly. Additionally, Gen Z consumers prefer services that offer multiple payment options, including instant payment solutions, like Pix, the popular Brazilian digital instant payment.
Learn Why PagStream® fits Gen Z’s needs
To cater to this ever-growing demand for subscription services, businesses must offer efficient, flexible, and secure payment solutions. That’s when PagStream® comes in.
“What is PagStream®?”, you may ask. It is a platform designed to manage recurring payments easily and efficiently. Developed by PagBrasil, this solution is a customizable subscription management tool that offers a seamless experience for businesses and consumers.
PagStream® allows companies to handle recurring billing without the need for extensive development. Its fully customizable features adapt to different business models, making it a versatile solution across industries. Whether you run a streaming platform, a subscription box service, or a fitness app, PagStream® provides the flexibility needed to meet your business’s unique requirements.
How PagStream® Enhances the Subscription Service Experience
PagStream® offers a range of benefits to businesses operating subscription services. First, it simplifies the billing process, allowing companies to automate payments and reduce manual administration. This automation ensures that payments are collected on time, improving cash flow and minimizing late payments.
For customers, PagStream® provides a smoother and better experience. They can easily subscribe to services, manage their payments, and ensure their subscriptions are uninterrupted—all while benefiting from the security and transparency that PagStream® offers. Additionally, PagStream® integrates seamlessly with popular payment methods like Pix, ensuring that Gen Z’s preferred options are available.
In the competitive world of subscription services, businesses need to offer convenience, reliability, and personalization to attract and retain customers. PagStream® is designed to deliver just that—helping companies build loyalty, streamline operations, and capitalize on the growing subscription economy.
As Gen Z continues to set trends that reshape how businesses approach media and product strategies, solutions like PagStream® help companies stay ahead of the competition. This technology delivers the seamless experiences this generation demands, positioning businesses for long-term success in a rapidly evolving market.
SOURCES:
IBGE
SEBRAE:
TELCOMP (Kantar research)
THE WASHINGTON POST
https://www.washingtonpost.com/business/2021/06/01/subscription-boom-pandemic/
