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Why was Brazil chosen to host the first Gamescom LATAM?

Published on 06/27/2024

The gaming industry’s largest convention had very good reasons – and you’re about to find them out.

Get ready to dive into the heart of Latin America’s gaming hub as PagBrasil gears up for the first Gamescom LATAM. From June 26th to the 30th, gaming enthusiasts, developers, and industry leaders will come together in São Paulo, Brazil. But why Brazil? We’ll tell you all about it!  

Brazil: A Gaming Powerhouse 

Brazil ranks among the top 10 global gaming markets in revenue, driven by its vibrant gaming industry. It is also home to the largest player base, totaling more than 102.6 million gamers. This robust gaming community has had a significant cultural impact, influencing consumer buying habits and creating numerous business opportunities. 

A Lifestyle  

Brazil is highly engaged in video games—from casual players to elite eSports competitors, with the largest player base in Latin America. The numbers speak for themselves: 73.9% of Brazilians engage in some form of video gaming.  

Hot spot for opportunities 

In 2022 alone, Brazil’s gaming industry achieved an impressive USD 2.6 billion in revenue. This fast-growing market offers many opportunities for businesses eager to tap into Brazil’s flourishing gaming sector. According to Pesquisa Game Brasil, 43% of gamers pay for their experiences. However, 15.9% lack access to credit cards. Given its distinctive shopping habits, brands must consider alternative payment solutions in this dynamic market. 

PagBrasil at Gamescom LATAM 

PagBrasil will be attending the event to learn about industry launches and innovations, as well as to discuss how our payment processing solutions, specifically tailored to Brazilian consumer payment habits, can assist international businesses interested in Brazil’s gaming market.

Join us at Gamescom LATAM 2024!  


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