Black Friday is the most anticipated date both for consumers and online stores selling in Brazil. This year’s edition was a massive success, with a growth of 25% in comparison to 2017, reaching a total volume of BRL 3.5 billion in revenue. For PagBrasil and its clients, Black Friday 2018 was also an amazing day, with an increase of 84.5% in the revenue processed through our payments platform. Boleto Flash®, PagBrasil’s exclusive boleto with payment confirmation in under two hours, recorded 165.7% growth.
Numbers for Black Friday 2018 in Brazil
As stated above, Black Friday sales grew by 25% in Brazil this year. The total volume of BRL 3.5 billion includes the sales from Thursday to Sunday. Thursday evening, in particular, registered great stats: between 7 pm and 8 pm, the sales had reached BRL 435.4 million, a total higher than the amount raised during the 24 hours of the same day in 2017, BRL 428.5 million.
Part of the success of Black Friday can be attributed to the fact that consumers are more confident regarding the veracity of the sales, which creates a more positive environment. According to an analysis by Reclame AQUI, 85% of all Black Friday mentions on Twitter were positive. Reclame AQUI also registered one complaint every 30 seconds in the first hour of Friday. From 12 am to 1 am, the platform received 126 complaints or 2.1 per minute.
Fraud attempts during the Black Friday campaign decreased 26.3% in comparison to 2017, according to Konduto. The average fraud attempt was 1.43% this year, against 1.94% last year.
Black Friday 2018 for PagBrasil
For PagBrasil and its merchants, Black Friday is always an amazing day. With a total YoY growth of 84.5% in revenue processed, PagBrasil noticed a significant increase in the average sales price. Credit cards were the preferred payment method, representing 78.7% of all transactions.
Boleto Flash® was the second choice, and first among alternative payment options. It grew by 165.7% in comparison to last year, while transactions with the old boleto decreased by 32.05%. This goes to show that consumers are keen to pay by boleto when they can enjoy payment confirmation in less than two hours, which means faster access to their purchases.
84.52% of all credit card transactions were one-off payments. However, installment payments represented 58.4% of the revenue generated through credit card payments.