You’ve made the strategic decision to sell to Brazilian consumers. Whether you’re launching a local online store, scaling your existing presence, or expanding your SaaS or digital product offering, the opportunities waiting for you are significant—Brazil is the largest e-commerce market in Latin America, with a digitally savvy population and high mobile adoption. In fact, 90% of Brazilians prefer to make purchases using mobile apps rather than computers.
But reaching these consumers goes beyond simply translating your website into Brazilian Portuguese. To truly convert and retain local buyers, the next critical step is building a payment infrastructure that works for them. That means offering local payment methods Brazilians trust, optimizing for their specific consumer behavior and ensuring your checkout is seamless, secure, and compliant.
This guide is designed to help you do exactly that.
In the sections that follow, you’ll find a practical roadmap for choosing and implementing the right local payment solutions for Brazil. We’ll cover:
- What legal and bureaucratic aspects to consider
- How to choose the right payment processor
- The costs associated with doing e-commerce in Brazil
- The benefits of choosing to partner with PagBrasil
What Legal & Bureaucratic Aspects Should You Consider?
The first layer of operational readiness lies in ensuring compliance within the local payments ecosystem. This is not just a regulatory checkbox—it’s essential to protecting your customers’ data, avoiding penalties, and maintaining your brand’s credibility in the Brazilian market.
Do You Meet the Standards Required by Brazilian Law?
First, Brazilian law requires that you meet a series of standards in order to be able to sell to Brazilian consumers:
- Company details: According to Brazilian e-commerce law, you must present your company details, including your corporate name, registered address, and contact info on your site. This is to ensure the customer knows who to contact and how in the event there is an issue with their purchase.
- Response time: You must communicate to consumers what they can expect in terms of response time by email and/or phone should they try to contact you about an order.
- Localized content and pricing: All content on your site must be translated into Brazilian Portuguese, and all prices must be represented in Brazilian reais (BRL). While this may seem obvious, it is nevertheless important to emphasize, as it is required by law.
- Delivery information: Your customers must be informed of the delivery time on the checkout page before completing their purchase, as well as in their order confirmation email. In addition, the average delivery time must be communicated on the Terms and Conditions page, within the delivery policy, or on your FAQ page.
- Customs fees: All international shipments are subject to customs fees. By law, you must clearly inform the customer of these fees before they complete their purchase.
Do You Have a PCI-Compliant Infrastructure?
Another important compliance standards you’ll need to address is PCI DSS (Payment Card Industry Data Security Standard). This global framework outlines strict security protocols for handling, processing, and storing credit card data. Non-compliance can expose your business to serious security breaches and legal risks—not to mention loss of customer trust.
If you’re not in the business of building and maintaining PCI-compliant infrastructure yourself (and few merchants are), the most efficient and secure path forward is to partner with a PCI DSS-compliant payment processor.
At PagBrasil, we handle PCI compliance on your behalf, significantly reducing your exposure to risk while ensuring that your operation meets the highest international standards for payment security. Our solutions are designed to support local regulations and expectations, so you can focus on growing your business with confidence.
How Do You Choose the Right Payment Processor in Brazil?
With compliance in place, the next big decision is choosing the right payment partner to power your Brazilian operation. In order to be able to offer local payment methods in your online store, your best option is to partner with a Brazilian provider, as you cannot directly contract with banks and acquirers in the country unless you have a legal entity in Brazil.
However, not all providers are created equal—especially in a market as unique and dynamic as Brazil’s. To make an informed choice, you’ll need to go beyond pricing tables and feature lists. The right payment processor should not only help you accept transactions but also drive conversions, reduce costs, and scale with your business.
Here are some critical questions you should ask any potential provider before moving forward:
Do They Offer the Payment Methods Brazilians Actually Use?
Credit cards may be the default payment method in many global markets, but that’s not the case in Brazil. What’s more, as many as 60 million Brazilians don’t have credit cards, so relying on this method alone means leaving sales on the table.
Brazilian consumers expect options—and your conversion rates depend on offering the payment methods they actually use:
- Pix: At the top of the list is Pix, Brazil’s instant payment system launched by the Central Bank. It’s now the most-used payment method in the country, thanks to its 24/7 availability, real-time confirmation, and frictionless user experience. Advanced features like PagBrasil’s 1-Click Pix make the experience even smoother, enabling returning customers to complete payments instantly without re-entering details. Knowing how to accept Pix in Brazil is a must, so if your payment partner doesn’t support Pix—or worse, offers a clunky implementation—you’re introducing unnecessary barriers at checkout.
- Automatic Pix: For businesses with recurring payments, subscriptions, or installment-based models, Automatic Pix is a game-changer. This evolution of Pix enables pre-authorized recurring collections via Pix—offering the flexibility and low cost of Pix with the automation and convenience needed for long-term customer relationships. It’s an ideal alternative to recurring card payments, which can suffer from high decline rates or outdated card info.
- Digital Wallets: While Pix is by far the most popular local payment method, digital wallets like Apple Pay and Google Pay still play a role in Brazil’s e-commerce landscape—especially among younger consumers and in mobile-heavy segments. They allow users to pay using biometric authentication and tokenization, resulting in a fast, secure, and practical checkout.
- Boleto Bancário: This traditional payment slip still holds relevance across the population, especially among unbanked or credit-averse consumers. But not all boletos are created equal. PagBrasil’s Boleto Flash® is a modern, enhanced version that confirms payment in under an hour—far faster than the traditional 1–3 business days—allowing for quicker order fulfillment and better customer experience.
In essence, to truly localize your payment methods in Brazil, your provider should support Pix (including 1-Click and Automatic Pix), digital wallets, and Boleto Flash®, in addition to local debit and credit cards. In the case of credit cards, it’s important to offer consumers the option of paying in installments, especially if your business has a high ATV (average ticket value). Anything less, and you risk falling short of local expectations.
Can Their Anti-Fraud System Understand Local Behavior?
Fraud prevention is critical—but in Brazil, it comes with unique challenges. Many international companies are surprised to find that generic, global anti-fraud systems don’t perform well in the Brazilian market.
Why? Because these systems often rely on behavioral models built for North American or European consumers. As a result, they frequently misinterpret legitimate Brazilian shopping behavior as suspicious—leading to high rates of false declines, especially on mobile devices or installment purchases. Every false decline is a lost sale and a damaged customer relationship.
To protect revenue without compromising user experience, you need an anti-fraud solution that’s built for Brazil from the ground up.
That’s where PagShield® comes in. Developed by PagBrasil, PagShield is a “tropicalized” fraud prevention solution designed specifically for the Brazilian market. It combines local data sources with advanced behavioral analysis to more accurately distinguish between real fraud and legitimate transactions, improving approval rates while keeping risk under control.
Whether you’re selling supplements, subscriptions, or digital goods, working with a fraud prevention system that understands local nuances is essential for maximizing conversions.
Do They Use Multi-Acquirer Technology?
In Brazil’s complex payments landscape, having a single connection to one acquirer can quickly become a bottleneck. If that acquirer goes down, your sales go with it.
That’s why it’s essential to work with a provider that offers multi-acquirer technology.
In simple terms, multi-acquirer technology allows your transactions to be routed through multiple acquirers instead of relying on just one. This smart routing system dynamically chooses the best path for each payment based on factors like availability, performance, and approval rates.
The result? Fewer failed transactions and higher payment success rates. If one acquirer experiences downtime or a dip in performance, your payments are automatically rerouted through another, ensuring a seamless experience for your customers and preventing lost revenue.
PagBrasil’s advanced multi-acquirer setup gives your business the resilience and agility it needs to operate smoothly in Brazil’s dynamic environment—so you’re always open for business, even when one acquirer isn’t.
Can They Integrate Seamlessly with Your E-Commerce Platform?
A powerful payment strategy is only effective if it works seamlessly with your existing tech stack. Whether you’re running on a custom-built or existing e-commerce platform, integration flexibility is key to a fast and successful launch.
PagBrasil offers a range of integration options, including:
- Robust API and JavaScript (PagBrasil.js) for custom environments
- PBCheckout (PagBrasil’s exclusive payment link), which makes it easier than ever to build your checkout and ensure PCI compliance
- Native plugins for platforms like Shopify
- Optimized support for headless commerce setups and subscription-based models
With PagBrasil, you can connect your store quickly and confidently—without the need for complex development or workarounds. That means faster go-to-market, smoother operations, and more time to focus on growth.
What Are the Real Costs of Accepting Payments in Brazil?
Understanding payment costs in Brazil isn’t always straightforward. Between MDRs, fixed fees, credit card installment costs, Pix transaction rates, platform commissions, chargeback fees, currency conversion, and bank markups, it’s easy to lose track of the true costs of accepting local payment methods in Brazil.
Let’s break down which fees you can expect, highlight where hidden costs often creep in, and explain how the right payment partner can help you boost your ROI.
Understanding Your General and Operational Costs
The cost of accepting payments in Brazil largely depends on your operating model. For most international merchants, that’s going to be an intermediation model, where a local payment service provider (PSP) handles the entire payment chain. This is because by connecting you to the most-used local payment methods, the local PSP will simultaneously simplify and customize your operation in Brazil.
The greatest benefit of the intermediation model is that it’s a hands-off approach to processing local payment methods in Brazil. Instead of managing multiple contracts with acquirers, banks, and service providers, you partner directly with your PSP under a single agreement—and they handle the rest.
In PagBrasil’s Intermediation Model, we manage everything from transaction processing and settlement to chargeback handling and reconciliation, giving you more time to focus on running your business.
Key Benefits:
- Simplified onboarding and operations with just one contract
- Unified reporting and centralized payouts
- PagBrasil negotiates and manages MDRs on your behalf
The Hidden Costs of Cross Border E-Commerce & How a Local Operation Helps
Many international businesses entering Brazil overlook a critical factor affecting both conversion and competitiveness: IOF (Imposto sobre Operações Financeiras) or tax on financial operations. But what is this tax and how does it come into play in cross border transactions?
When a Brazilian consumer makes a purchase from a foreign store with a card issued in Brazil and enabled for international use, they are charged with a 3.5% IOF, as well as a costly bank markup on the currency conversion fee. In addition to being expensive, these costs are full of barriers to the consumer that directly impact conversions.
- First, the consumer would need to not only possess a credit card that permits international use but also enable it for such transactions. This alone is a huge hurdle for your e-commerce business.
- In addition, the IOF and bank markup are a burden on the consumer, not the merchant. While at first glance this may seem like an advantage to your business, the true cost lies in the fact that consumers are generally not happy when the costs are high, making them less likely to purchase from you.
- Finally, these fees are not transparent at the time of purchase. The consumer only sees the cost of these additional fees once their bank statement has closed. This unpleasant surprise has a significant impact on customer satisfaction and deters them from making future purchases.
Fortunately, all of these barriers can be avoided by partnering with a local service provider, like PagBrasil, and offering your Brazilian consumers the option to pay with local credit cards—in addition to other preferred payment methods.
Although the IOF remains at 3.5% plus a fixed markup fee, regardless of the payment method, these fees become the responsibility of the merchant rather than the consumer. While at first this may seem like a disadvantage, in reality it results in a greater ROI for your business. This is because not only do you avoid the friction with the end customer described above—leading to a better conversion rate—but you also have the power to decide whether (and by how much) to adjust your pricing based on these additional fees, potentially recovering the cost of assuming the burden.
Bottom line: Operating locally doesn’t just help you comply and integrate—it gives you greater control, boosts your conversions, and raises your ROI.
Your All-in-One Payment Partner for Success in Brazil
Capturing Brazil’s e-commerce potential isn’t just about setting up shop—it’s about creating a shopping experience that feels local, fast, and trustworthy to Brazilian consumers. To truly thrive, you need a localized payment strategy that aligns with the preferences, behaviors, and infrastructure of the Brazilian market.
Here’s what we’ve covered:
- Compliance with Brazilian e-commerce law is critical, and PCI DSS should be non-negotiable.
- Offering local payment methods like Pix, Automatic Pix, digital wallets, and Boleto Flash® is essential to maximizing conversions.
- Generic fraud systems don’t work in Brazil—you need a solution like PagShield®, built for local behavior.
- Multi-acquirer technology ensures resilience and higher approval rates.
- Seamless integration through direct API, JavaScript, Payment Link, and platforms like Shopify helps you launch quickly and scale with ease.
- Understanding the impact of hidden costs like the bank markup is key to profitability.
PagBrasil brings all of this together under one roof. As your specialized local partner, we offer the technology, compliance, flexibility, and deep market knowledge to help your business succeed in Brazil—not just survive.
Your brand may be global—but your payment strategy in Brazil must be local. PagBrasil is here to make that happen.
Speak with a PagBrasil specialist today to design a payment setup tailored to your business model, platform, and growth goals. We’ll help you navigate local complexities, boost conversions, and optimize costs so you can focus on scaling with confidence.
