As PagBrasil celebrates 15 years of history, it has not only honored its legacy but also redefined its future: becoming a Payment Institution, bringing Pix to brick-and-mortar retail in the United States, and taking center stage at major global events.
We invite you to revisit PagBrasil’s most significant moments of 2025 and understand how we are shaping the future of digital payments, both in Brazil and worldwide.
January
Highlights from January at PagBrasil
PagBrasil Becomes a Licensed Payment Institution (PI)
We started the year with a major regulatory milestone. PagBrasil was officially authorized by the Central Bank of Brazil as a Payment Institution (PI), under the Electronic Money Issuer category, adding a new level of strength and credibility to our operations.
This authorization serves as a seal of trust from the Central Bank, making it easier to establish partnerships with banks and international financial institutions.
In practical terms, this milestone enables the creation of innovative products, such as cash withdrawals via Pix abroad and Pix-based services for foreign users in Brazil.
February
Highlights from February at PagBrasil
The Evolution of the No-Redirect Journey (1-Click Pix)
PagBrasil was a pioneer in launching 1-Click Pix for e-commerce. In its first version, released in November 2024, the solution enabled automatic redirection to the user’s banking app, already delivering a meaningful improvement to the checkout experience.
Then, with the launch of the No-Redirection Journey in January 2025, PagBrasil introduced the latest evolution of the solution to the market in February. Consumers can now complete Pix payments directly within the merchant checkout environment, without being redirected to their banking app to finalize the transaction.
Launch of the New Brand
PagBrasil unveiled its new brand identity, designed to be simpler and more fluid, reflecting how digital payments should feel. In addition to a launch video introducing the new visual identity, the rebrand also featured a brand manifesto, reinforcing PagBrasil’s vision and positioning for the future.
June
Highlights from June at PagBrasil
Automatic Pix Transforms Recurring Payments
In June, Automatic Pix was introduced by the Central Bank of Brazil to transform the market for subscription businesses and recurring services, and PagBrasil became the first payment processor to make the solution available.
Integrated with PagStream®, Automatic Pix removes the friction of monthly invoices and reduces dependence on credit cards.
For merchants, the solution helps reduce late payments and offers lower costs compared to card payments. For users, it provides the convenience of automatic debits combined with the smooth experience Pix is known for.
Explore real world examples of how Automatic Pix is being successfully adopted by merchants and subscription-based businesses.
July
Highlights from July at PagBrasil
Apple Pay Plug and Play with Installment Payments for VTEX
Responding to growing demand from digital retailers, PagBrasil officially made Apple Pay available to VTEX merchants. For Shopify merchants and those using PagBrasil’s payment link, the solution had already been available since November 2024.
PagBrasil is the only payment processor to offer Apple Pay plug and play with installment payments, a feature highly valued by Brazilian consumers.
Partnership with Verifone and International Pix Expansion
In partnership with Verifone, PagBrasil brought Pix to brick-and-mortar retail in the United States, marking one of the proudest moments of the year.
Through this integration, Brazilian tourists can now use Pix to pay for in-store purchases across the United States, directly on Verifone POS terminals.
First PB Eleva event
PB Eleva is PagBrasil’s business acceleration program, offering exclusive experiences and solutions to select clients and partners, with a focus on shared growth and innovation in the payments market.
During a memorable evening at D.O.M., the renowned restaurant by award-winning chef Alex Atala, we brought together PB Eleva members for an inspiring and immersive experience.
The event also featured a keynote by futurist Pedro Cortella, who shared insights on purpose, innovation, and leadership in times of transformation.
Move to New Headquarters
Reflecting PagBrasil’s continued growth and operational strength, the company’s headquarters in Porto Alegre moved to a new location on Avenida Nilo Peçanha, one of the city’s key business corridors. The new office spans more than one thousand square meters across two floors.
Setember
Highlights from September at PagBrasil
PagBrasil at Money 20/20 Middle East in Saudi Arabia
For the first time, PagBrasil took part in Money 20/20 Middle East, held in Saudi Arabia. Ralf Germer, CEO of PagBrasil, joined the event as a panelist, sharing insights on the topic “Building a Financial System That Works for Everyone.”
October
Highlights from October at PagBrasil
PagBrasil at Money 20/20 in the United States
CEO Ralf Germer once again joined the Money 20/20 USA stage, this time as a panelist at the Las Vegas edition of the event. His discussion focused on “How Pix Innovation Is Reshaping the Future of Payments in Latin America.”
Foreign Exchange Authorization from the Central Bank of Brazil
PagBrasil received an additional authorization from the Central Bank of Brazil, allowing the company to operate directly in the foreign exchange market. The decision was issued by the Department of Financial System Organization and published in Brazil’s Official Gazette on October 22.
This new authorization, which complements PagBrasil’s existing Payment Institution license, enables the company to operate directly in foreign exchange transactions related to international transfers.
Being authorized to operate in the foreign exchange market without relying on intermediary FX banks represents more than a regulatory milestone. It is also a recognition of the strength of PagBrasil’s governance and compliance processes. This step expands our ability to connect people and businesses globally, making international payments simpler, faster, and more transparent.
15th Anniversary and “The PagBrasil Way” Campaign
In October, PagBrasil celebrated 15 years of its journey. The institutional campaign “The PagBrasil Way” revisited the company’s history of innovation, from the launch of Boleto Flash® to Pix Roaming.
More than a milestone date, the anniversary celebrated the strength of a company that has grown alongside Brazilian e-commerce, always keeping the customer at its center.
To commemorate the anniversary and reinforce our brand positioning, we launched the institutional campaign “The PagBrasil Way” campagin, which included a brand manifesto video and a documentary telling the company’s story and outlining its vision for the future.
November
Highlights from November at PagBrasil
Expansion into Asia Through Liquid Group Partnership
Through a partnership between PagBrasil and Liquid Group, a Singapore-based fintech, Pix became available on a platform that connects fourteen digital wallets operated by fintechs across markets such as China, South Korea, India, Japan, and Malaysia.
This new capability allows users of Liquid Group’s app to make QR code payments using Pix, enabling both Brazilians living in Asia and tourists from these countries visiting Brazil to use the solution.
December
Highlights from December at PagBrasil
Expansion in Argentina Through COELSA Partnership
PagBrasil, in partnership with COELSA, a technology company that operates at the core of Argentina’s financial and payments ecosystem as a clearing and transfer infrastructure provider, announced an agreement that will transform how Argentinians pay when traveling abroad.
Through this partnership, Argentina’s financial system will be able to enable Pix payments for its users. In practical terms, Argentinian banking apps and digital wallets will be able to integrate this functionality for their customers.
As a result, millions of Argentinians will be able to make payments using Pix in Brazil and in all countries where the payment method is accepted.
What’s Next for PagBrasil?
2025 showed that innovation knows no borders. We began the year by strengthening our regulatory foundation in Brazil and ended it by connecting payment methods across three continents.
Looking ahead to 2026, our commitment remains the same: to keep PagBrasil at the forefront of payments.
Ready to take your operation to the next level in 2026? Talk to our specialists and see how our solutions can help scale your business.
