This year’s Black Friday was a great success for merchants selling in Brazil. The date is already fixed in the Brazilian consumers’ calendar, who were anxiously waiting for the sales to start buying early Christmas purchases among other things.
Black Friday 2016 was also an amazing day for PagBrasil and its clients. Overall, PagBrasil recorded 213% of growth in number of successful transactions compared with last year. Credit cards were the preferred option for paying for the bargain deals, representing 69% of payments, down from 72% last year. Boleto Bancário was second, with just over 27% of transactions. This represents an incredible growth of over 230% in a number of paid boletos, with PagBrasil’s exclusive payment method Boleto Flash® being the main driver of that increase.
According to Ebit, on Friday 25th between 0:00am and 11:59 pm, 2 million Brazilian consumers purchased online, representing a growth of 17% compared to 2015. This year’s Black Friday saw a turnover of BRL 1.9 billion, which coincidently also represents an increase of 17% in comparison to the previous year.
This total falls short from Ebit’s pre-Black Friday forecast for this year of BRL 2.1 billion. However, adding the sales numbers of the last 4 hours of Thursday 24th, when the main e-commerce websites had already initiated their sales promotions, the total adds up to BRL 2.06 billion, fairly close to the forecast.
Another highlight of Black Friday 2016 was the increase of the average transaction value to BRL 653, a 13% higher than in 2015. The product categories with the highest transaction value were appliances, telephones and mobile, electronics, IT and home and furnishings.
Ralf Germer, PagBrasil’s CEO, comments: “We are thrilled with the sales volume our clients generated over PagBrasil’s payment platform on this year’s Black Friday. We are particularly happy to see that many consumers opted to benefit from the same day payment confirmation exclusively provided by PagBrasil’s Boleto Flash™. Overall, it is also great to see that the e-commerce sector has managed to continue growing despite the challenging economic situation in Brazil. These Black Friday and Cyber Monday results only confirm the potential of the Brazilian e-commerce market”.
