The positive impact Pix has made since its 2020 launch continues to ripple through the economy. According to Monitor Mercantil, Brazil’s Central Bank reported that the technology brought 71.5 million Brazilians into the country’s financial system.
And adoption keeps growing. The same report cites the 2024 Febraban Banking Technology Survey (Pesquisa Febraban de Tecnologia Bancária), promoted by the Brazilian Federation of Banks.
The study shows that between 2023 and 2024, the number of registered Pix users rose by 16%, surpassing 114 million people, more than half of Brazil’s population. In addition, the Central Bank registers around 120 million Pix transactions per day.
What does this mean for Shopify merchants? Your potential customer base is increasingly familiar with Pix. Ensuring a practical, enjoyable, and secure checkout experience can be the key to boosting your conversion rates.
With this in mind, let’s explore why Brazilian Shopify merchants should offer a complete Pix solution online and improve customer experience.
Below, you’ll find 5 strategies to optimize Pix conversions in your Shopify operation.
Why optimize Pix in your Shopify store?
A 2024 report in Exame revealed that Pix already represents around 30% of e-commerce transactions in Brazil. Looking ahead, a study cited by Estado de Minas suggests Pix could account for over half of all e-commerce payments in the country by 2027, overtaking credit cards.
This data underscores the urgency to optimize your Shopify checkout experience with a special focus on Pix-related methods.
Yes, “methods” in plural. Pix has evolved into a complete payment ecosystem, and PagBrasil is leading innovation so you can offer more than just the same generic solution as your competitors.
Optimizing Pix on Shopify also benefits your business by accelerating payment speed for both you and your customers.
A frictionless online shopping experience is essential for customers to rate your store positively in satisfaction surveys or NPS scores and even recommend it to others.
Common Problems That Affect Pix Conversion Rates at Checkout
When analyzing user experience, it’s important to identify common challenges customers may encounter when making a Pix payment in your Shopify store.
When you first built your online store, the checkout experience might not have been a top priority. That’s completely understandable, considering the daily demands of managing inventory, staff, cost control, and shipping logistics.
But user experience (UX) is crucial in reducing cart abandonment. One major area of improvement is clarity regarding available payment methods, especially Pix.
E-commerce customers often struggle with copying and pasting Pix codes or scanning QR codes, especially users unfamiliar with digital devices or those with slower operating systems.
Platform instability or the lack of fallback (multi-bank support) can also negatively impact Pix conversions.
The good news is that PagBrasil offers Pix payment options that reduce steps in the customer journey and eliminate the need to switch between apps, providing a fast, stable, and secure experience.
5 Ways to Boost Your Pix Conversions on Shopify
Now that you understand why Pix matters, and the business advantages of offering a smooth and convenient payment experience, here are five strategies to increase your Pix conversion rates:
1. Improve Checkout Experience with 1-Click Pix
1-Click Pix is a PagBrasil technology designed to streamline the user experience by making Pix payments faster.
There is a 1-Click Pix option that automatically redirects users to their banking app, skipping the multiple steps of copying and pasting the payment key. Once in the app, the user simply confirms the payment.
PagBrasil also offers 1-Click Pix without redirecting users to their banking app. This lets the transaction be completed directly on your Shopify checkout page, delivering a seamless and frictionless experience.
Both options are made possible by Open Finance and require the user, during their first purchase, to authorize the financial institution and the payment processor to initiate debits. It is a completely secure process that requires confirmation via password, facial recognition, or biometric verification.
2. Offer Automatic Pix for Subscriptions and Recurring Purchases
Pix holds great potential for recurring payments and subscriptions, a method that’s still underutilized by many merchants and consumers.
Automatic Pix is a solution offered by PagBrasil that enables recurring transactions with a single initial pre-authorization from the customer.
Once authorized, the customer is billed automatically via Pix on a scheduled date through their banking app.
Eligible use cases include utility bills (water, electricity, phone, internet), health plans, school fees, streaming services, and subscription box services.
It works similarly to automatic debit or credit card recurring billing, but with benefits such as:
- Does not consume credit card limit
- Full visibility of upcoming charges in the banking app;
- Easy cancellation or editing of recurring charges, all managed through the banking app.
For merchants, Automatic Pix not only improves conversion rates, but also brings revenue predictability, greater customer loyalty, better cash flow, and reduced processing costs.
The solution is part of PagStream®, PagBrasil’s smart recurring payments platform, and is available via API or Payment Link.
3. Ensure Stable and Reliable Integration
Choosing the right payment processor is essential to strengthen the security and stability of your Shopify operation.
When it comes to optimizing Pix conversion, PagBrasil gives you full control to track your customers’ transactions, with simplified reconciliation through your Shopify dashboard.
The Pix Webhook is a technical solution that adds stability by offering advanced payment confirmation features, instantly notifying both the customer and the merchant once a payment is completed.
In addition, our multi-bank fallback technology ensures transaction success even if the primary banking option fails.
Discover all the advantages Shopify merchants unlock by choosing PagBrasil as their payment partner.
4. Encourage Pix Payments with Discounts
Offering discounts for Pix payments not only boosts conversions but also reduces costs associated with credit card payments, which can be up to 15% more expensive due to processing fees, payment anticipation, and anti-fraud costs.
Pix also improves liquidity by providing faster access to customer payment funds compared to credit cards.
Discounts can also boost average order value. When customers see that paying via Pix saves them money, they may add more items to their cart.
Take Gringa, a luxury e-commerce brand, as an example. Since offering a 10% discount for Pix, Pix transactions jumped from 15% to 40% of total sales. During special campaigns, discounts of 15-20% push Pix usage to as high as 65%.
PagBrasil helps you automatically calculate the optimal Pix discount for your business, while also outlining the technical and regulatory requirements needed to offer it.
We recommend reading our article where we begin the conversation on how offering Pix discounts can drive higher revenue.
5. Send Payment Reminders
Setting up payment reminders for your customers is a great way to recover abandoned checkouts.
At the 2025 Fashion & Beauty Congress by E-Commerce Brasil, Alexandre Oliveira (PagBrasil Head of Sales) and Felipe Bernardo (Head of E-Commerce & Growth at Boca Rosa) shared insights on Pix conversions.
In a recent discussion about improving customer experience, Boca Rosa stood out with Pix conversion rates topping 90%, far above the market average of 65% to 70%.
Felipe attributes this success to carefully mapping the customer journey and implementing a multichannel payment reminder strategy using PagBrasil’s tools.
Whenever a customer chooses Pix as the payment method, PagBrasil immediately sends an email with the payment details. If the payment isn’t completed right away, automatic reminders are sent. These follow-ups are available to all Shopify merchants, who can also customize the timing between reminders.
In addition to emails, Boca Rosa also uses WhatsApp for reminders, using data provided by PagBrasil. Watch the full presentation bellow to learn more about Boca Rosa’s results with PagBrasil (only in Portuguese).
PagBrasil Can Supercharge Your Pix Conversion on Shopify
Offering Pix as a payment method has become standard in Brazilian e-commerce.
But as we’ve shown, there’s still plenty of room to optimize Pix conversions by delivering a better experience for your customers and boosting your revenue.
PagBrasil is a trusted leader in payment technology for e-commerce and a Shopify expert. That means we go beyond just improving your checkout, we’re the ideal partner to help your business grow.
Talk to one of our specialists to explore all the solutions we offer.
