With a solid legacy of innovation and excellence in digital payments, PagBrasil celebrates its 15th anniversary on October 28 with the launch of its new institutional campaign, “This Is the PagBrasil Way”. The campaign highlights the traits and values that have made the company one of Brazil’s leading technology players in the digital payments market.
PagBrasil’s Marketing Director, Caroline Kruger, explains: “The campaign reflects key characteristics of who we are at PagBrasil. We’re curious, bold, innovative, and we have our own unique way of doing things. This mindset drives our disruptive solutions and shapes the future of digital payments.”
Ralf Germer, CEO and co-founder of PagBrasil, adds that the company’s journey has been built on a philosophy of constant innovation and a pursuit of initiatives that redefine the market. “Fifteen years ago, we created a company guided by unique solutions inspired by the Blue Ocean Strategy—setting our own rules and avoiding direct competition.”
At the Forefront of Digital Payments
PagBrasil’s commitment to technological leadership in the payments market has been a constant throughout its history, with several standout innovations along the way. Among them is Boleto Flash®, launched in 2015, which remains the only boleto solution in the market to confirm payments within one hour.
PagBrasil is also the first and only Brazilian payment processor to offer Apple Pay for e-commerce as a plug-and-play solution, launched in 2024.
More recently, this forward-looking vision led to the global interoperability of Pix. With International Pix, an award-winning innovation, the company connects Brazil to countries across Europe, Latin America, and now the United States, reinforcing Brazil’s technological leadership in the global payments landscape.
For CEO Ralf Germer, technological excellence goes hand in hand with human excellence: “Our extraordinary results are made possible by our team of 120 talented professionals and a culture grounded in ethics, respect, collaboration, and innovation,” he emphasizes.
Watch the campaign video below:
