Discover why this event matters for your business and how PagBrasil can help you succeed in the Brazilian market.
What is Payments Day?
Payments Day has become the leading event for the payment ecosystem in Argentina. Buenos Aires will bring together top companies, experts, merchants, platforms, and banks to discuss the challenges and advancements in payment solutions—with a special look towards Latin American context. It is an appropriate occasion to discuss hot topics of the payment industry such as digital transformation, instant payments, interoperability, e-wallets, Open Finance, and frictionless checkout experiences.
Here is all you need to know before attending the Payments Day 2025 edition:
- Why Attending Payments Day 2025 Matters: Key Trends Shaping Payments in Latin America
- Brazil–Argentina Economic and Tourism Relations in 2025
- Brazil: a payment ecosystem with unique characteristics
- When is Payments Day 2025?
- Where is Payments Day 2025?
- How to connect with PagBrasil
Why Attending Payments Day 2025 Matters: Key Trends Shaping Payments in Latin America
At Payments Day 2025, one of the big conversations will be about how fast payment habits are changing across Latin America—and why it matters for anyone doing business in the region. Take cash, for example. It’s still everywhere, but not because people love it. A 2023 McKinsey study found that while 70% of people had used cash in the last 30 days, only 30% actually preferred it. Many businesses still operate on a cash-only basis, and with more than half of the region’s workforce in the informal economy, salaries are often paid in cash too.
But things are shifting quickly. In places like Argentina, Colombia, Panama, and Peru, mobile payments are catching on fast. People love the speed, low cost, and security. In contrast, countries like Chile, Ecuador, and the Dominican Republic are ready to go digital—but still lack store-level adoption, especially for contactless and QR code payments.
For international businesses and platforms planning to expand in Brazil, understanding these trends is key. And one of the most dynamic cross-border stories right now is the growing economic and tourism flow between Brazil and Argentina. From travel trends to retail behavior, understanding this unique relationship can help merchants and platforms offer more seamless, locally adapted payment experiences to Brazilian consumers.
Brazil–Argentina Economic and Tourism Relations in 2025
Argentina remains to lead as Brazil’s main source of international tourists, followed by the United States and Chile. According to data from the Ministry of Tourism published by Agência Gov, this is the 2024 ranking:
- 1.96 million Argentinians visited Brazil
- 728,537 American tourists traveled to the country
- 653,895 Chilean visitors explored Brazil’s attractions
- 853,484 tourists came from Paraguay and Uruguay combined
These numbers contribute to a record-breaking year for Brazilian tourism, with 6.6 million international visitors in 2024 — the highest number since records began in 1970.
While Argentinians have long formed the largest group of foreign tourists in Brazil, 2025 is expected to bring a historic surge in both tourist arrivals and spending. As reported by UOL, this new “avalanche” of tourists is mainly driven by the most favorable exchange rate for Argentinians in 26 years, driven by the Argentinian peso gaining strength against the Brazilian real.
Meanwhile, rising costs for basic goods in Argentina have made it significantly cheaper for Argentinians to shop in Brazil, especially for clothing, electronics, and groceries. According to InfoMoney, Argentinian tourist arrivals rose by 33% in Q4 2024, with the southern Brazilian states experiencing the greatest influx.
Brazil: a payment ecosystem with unique characteristics
For international businesses operating in the Argentine market—whether online or offline—understanding how Brazilians pay offers a competitive advantage. Brazil has a highly dynamic payment landscape: Pix, installments, boleto bancário, and other local particularities create a unique environment that doesn’t always align with the more traditional methods used in other parts of the world, even in Latin America.
That’s why having a local partner in Brazil is essential for merchants and platforms looking to:
- Increase conversion with local Brazilian payment methods
- Ensure regulatory compliance
- Avoid operational and technological friction
- Align with real consumer habits
That is why PagBrasil is a strategic ally for growth in this market. So don’t miss out on the opportunity to contact us during Payments Day 2025.
When is Payments Day 2025?
The event will take place in Buenos Aires on April 9, 2025, at the El Cubo – Complejo Al Río. It will feature key players from Latin America’s payment ecosystem, innovation panels, digital commerce trends, fraud prevention discussions, and ample networking opportunities with industry experts.
More information:
📍 Venue: El Cubo – Complejo Al Río
🗺️Adress: Av. del Libertador 101, between General Paz Av. And Francisco Narciso Laprida St.
📅 Date: Wed, April 09, 2025
🕒 Time: 8:00 AM to 6:30 PM
🌐 Official site: Road Show Eventos
How to connect with PagBrasil?
Are you attending Payments Day 2025?
Talk to PagBrasil team of experts and learn how we can help you grow in the Brazilian market with secure, localized, and frictionless payment solutions tailored to your business.
See you in Buenos Aires!
PagBrasil Team
