Games play an important role in Brazilians’ daily lives: over 70% of the population is engaged in gaming activities. In this blog post, we’ve uncovered the Brazilian gamer profile. Check it out!
If you think the average Brazilian gamer is an adolescent sitting in their room playing on their PC or console, think twice.
In fact, the average gamer is far from this stereotype. Since playing games is a habit for 70% of the Brazilian population, it fairly includes different genders, age groups, races, income, and education levels.
According to the Pesquisa Game Brasil 2023, women have dominated the industry for the past decade as smartphone usage and casual gaming grow. However, for the first time since 2016, men are the leading population among Brazilian gamers, representing 53.8% of players in the country.
Regarding age groups, millennials are the most active gaming population: 16.2% of players are between 25 and 29 years old, and another 16.1% are between 30 and 34. Cringe much?
Put your money where your mouth is: Are Brazilian gamers a profitable audience?
It’s one thing to engage in casual gaming activities… But are Brazilians engaged to the point where they would actually pay to exercise their favorite hobby to the fullest?
As the world’s fifth-largest market by number of players and one of the fastest-growing gaming marketing in Latin America, Brazil also ranks 10th in worldwide gaming revenue, with 2.7 billion USD generated in 2022. Furthermore, 43% of gamers choose to spend money on video games, according to Newzoo.
Microtransactions, billionaire revenue
This billionaire revenue consists of game purchases and passes, and in-game purchases. In fact, microtransactions account for almost 30% of the global gaming market, valued at 200 billion USD.
Newzoo reports that, in Brazil, the primary motivation for spending money on games is to unlock extra or exclusive content, with 39% of those who spend citing this as their reason. Personalizing in-game characters or items comes in second, at 35%, followed by advancing quicker or easier in the game at 35%.
How Pix can unlock even more revenue potential for Brazil’s gaming industry
Credit cards are the go-to payment method in Brazil’s gaming industry. However, one local payment method can help games in Brazil reach more consumers and boost their conversion rates.
Pix is Brazil’s popular, cost-effective, and consumer-friendly payment method. Released in 2020 by the Central Bank of Brazil, Pix has rapidly become Brazilians’ favorite payment method, enabling real-time payments at zero costs in P2P and P2B transactions. Besides, Pix transaction values can be as low as BRL 0,01.
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