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Who would have known that one of the most ground-breaking payment solutions in the world would be developed right here, in Brazil? Pix, a technology created by the Central Bank of Brazil, is now one of Brazilians favorite payment methods and is driving phenomenal change in people’s lives – not only in the way they pay but also in how they manage money and payments altogether.
Catch up on our latest content about Pix
In its first-year anniversary, celebrated on November 16th, the payment method has reached over 100 million users and became the world’s fastest-adopted instant payment system, according to the Central Bank of Brazil.
Pix has also received global acknowledgment as one of the most ground-breaking payment solutions: the instant payment method was awarded at the Fintech & Regtech Global Awards 2021, in the category Payment Innovation.
Pix has changed the way Brazilians manage their financial lives. People who didn’t even own a bank account are now frequently carrying out digital transactions.
Here are 5 astonishing numbers we’ve seen throughout Pix’s first year:
Source: Central Bank of Brazil
Over half of Brazilians have already made an online purchase with Pix, as shown by research carried out by PagBrasil and E-commerce Brasil. Among the participants, 55.4% said they have already made an online purchase with instant payment. This is particularly important because 58.9% informed they had given up on purchases because of the lack of payment options, and Pix is helping to reduce that number.
Read also: Research shows that 55.4% of Brazilians have made an online purchase with Pix
Pix via PagBrasil can be easily integrated into online stores via API. In addition, Pix via PagBrasil is also available in Shopify, VTEX, and WooCommerce integrations.
Want to offer the best payment experience for your consumers in Brazil with Pix? Watch the video below to learn more about Pix via PagBrasil and get in touch today!
Paula Martins is a journalist specializing in Marketing. Her areas of expertise include payment methods, digital payments, and e-commerce. Currently, she works as a Marketing Analyst at PagBrasil. Throughout her professional journey, Paula has provided Digital Marketing consulting services to over twenty companies across Brazil in the Technology, Fintech, and Communication sectors. She has also written for the local newspaper Zero Hora – one of the largest newspapers in the southern region of Brazil – and worked as a freelance writer for the content agency Rock Content, contributing to more than a hundred articles.