Pix with Embedded Authentication: a No-Redirection journey at checkout

PagBrasil’s 1-click Pix (without redirection) offers a faster and smoother checkout experience. It allows customers to complete their purchases with just one click, without leaving the store’s checkout. This ready-to-use solution is integrated into PagBrasil’s Payment Link and PagBrasil’s Shopify App.

How 1-click Pix Works

First time paying via Pix with embedded authentication

Select 1-click Pix as your payment option and choose your bank

Click “Confirm Payment”

Authenticate your device using facial recognition, password, or biometrics

To complete the payment, confirm biometrics one more time, and that’s it! Your payment is approved

From the second time onward

Customers simply select “1-click Pix” at checkout

They click ‘Pay’ and authenticate using facial recognition, biometrics, or a password — all within the store’s environment

Watch a demonstration

https://www.youtube.com/watch?v=w-bAtldeH7Y

How 1-click Pix (with embed authentication) benefits your business

Stay competitive

Customers value convenience, which is why they prefer stores that offer a quick and easy shopping experience.

Strengthen your brand

A smooth checkout experience leaves a strong first impression, helping to build your brand as well as customer loyalty.

Higher sales conversion rates

Fewer clicks mean fewer abandoned carts — so you can make more sales.

Learn more about 1-click Pix!

Talk to our payment specialist

Frequently Asked Questions

Pix with Embedded Authentication (or Pix in a No-Redirection Journey) is a new Open Finance feature designed to streamline and speed up the Pix payment process. Now, users no longer need to be redirected to their banking app to complete a transaction.

The entire payment process takes place within the same platform or app where the purchase is being made, eliminating the need to leave the checkout page.

The No-Redirection Journey enhances the user experience, making the Pix payment process simpler and more efficient.

According to the Central Bank of Brazil, Pix with Embedded Authentication (Pix in a No-Redirection Journey) will be officially launched on February 28, 2025, bringing a series of improvements and innovations to the Pix payment experience.

PagBrasil’s 1-click Pix was launched in November 2024 for users of PagBrasil Checkout and Payment Link.

The first version featured automatic redirection of shoppers to their banking app, enabled by PISP technology (Payment Initiation Service Provider).

Now, PISP will include a No-Redirection Journey, making Pix with Embedded Authentication possible. This update is set to be launched by the Central Bank on February 28.

With this update, PagBrasil’s 1-click Pix will allow Pix payments directly within the store’s environment, eliminating the need to redirect customers to their banking app.

Pix with Embedded Authentication (or Pix in a No-Redirection Journey) will be available on PagBrasil Checkout, Payment Link, and also for Shopify merchants starting February 28th.