What changed when Tebex switched to PagBrasil? 

5% → 75% of A/B test traffic allocated to PagBrasil after just three days 

9% reduction in Pix drop-off

15% uplift in store conversions 

Tebex: Where gaming meets seamless payments

Tebex, part of Overwolf, is a global payments platform built for the gaming industry. As an end-to-end payment partner, Tebex enables studios and publishers to:

Sell in-game items, subscriptions, and digital content worldwide. 

Retain more revenue through fraud and chargeback protection on all transactions. 

Localize checkout experiences so players can pay the way they prefer. 

Offload payment complexity like taxation, regulation, fraud prevention, and chargeback management as the Merchant of Record. 

By owning its own payment rails, Tebex
gives its partners faster access to local
markets without the usual friction of
optimizing for a new player base. For
game developers, that means less time
managing payments and more time
creating great games.

As Liam Wiltshire, Head of Payments at Tebex, puts it:

“If you’re a growing studio, building a robust payment stack in-house takes a lot of time and pulls you away from focusing on what really matters: creating the best game experience for your players. Tebex lets you scale globally while we handle the complexity.”

The challenge: Right payment method, wrong experience 

Tebex was already built on the belief that localization is key to a great checkout experience. What works for one country or demographic doesn’t necessarily work for another. But in Brazil, the payment experience still had room for improvement. Pix — the country’s #1 payment method — was available, but the implementation through their existing provider wasn’t fully optimized. Players were dropping off in a flow that should have been a frictionless.  

The solution: Find a local payments champion

Tebex needed a partner that could make local payment methods work the way Brazilian players expected. During its search, Tebex focused on three things: buyer experience, performance, and commercials. PagBrasil checked all three boxes.

For Wiltshire, it was easy to see what set PagBrasil apart:

“From start to finish, it was clear that the PagBrasil team 100% ‘get’ payments in Brazil — what’s important to local gamers, how they interact with the checkout experience, everything.”

Looking ahead: Scaling globally, winning locally

The gaming industry is evolving quickly. As studios look beyond official platforms, direct-to-consumer model are giving them more control over payments, monetization, and player relationships. For Tebex, this brings both opportunity and responsibility. Owning its payment rails means Tebex can move fast — but its experience with PagBrasil shows why the right local expertise still matters.

Just like PagBrasil, Tebex knows the value of investing in the payment experience:

“When you obsess over payments, you provide the best experience for every player, everywhere.”

Ready to conquer the Brazilian market? 

See how PagBrasil can help you build a payment experience that converts more players in Brazil.

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