Tebex: Where Gaming Meets Seamless Payments
Tebex, part of Overwolf, is a global payments platform built for the gaming industry.
As an end-to-end payment partner, Tebex enables studios and publishers to:
Sell in-game items, subscriptions, and digital content worldwide.
Retain more revenue through fraud and chargeback protection on all transactions.
Localize checkout experiences so players can pay the way they prefer.
Offload payment complexity like taxation, regulation, fraud prevention, and chargeback management as the Merchant of Record.
A key strength of Tebex is their ability to enter new regions and offer players the payment methods they prefer, because the company
owns its own payment rails. Tebex’s partners benefit from direct access to local markets with shorter lead time and avoid the usual
friction of optimizing for a new player base. For game developers, that means less time managing payments and more time
creating great games.
As Liam Wiltshire,
Head of Payments
at Tebex, puts it:
“If you’re a growing studio, building a robust payment
stack in-house takes a lot of time and pulls you away
from focusing on what really matters: creating the best
game experience for your players. Tebex lets you scale
globally while we handle the complexity.”
The Challenge:
Right Payment Method,
Wrong Experience
Tebex was already built on the belief that localization is key to a great checkout experience. They understood that what works for one country or demographic doesn’t necessarily work for another.
But in Brazil, the payment experience still had room for improvement.
Pix—the country’s #1 payment method—was technically available, but the implementation through their existing provider wasn’t fully optimized. As a result, players were dropping off, turning what should have been a frictionless experience into a point of frustration.
The Solution:
Find a Local
Payments Champion
Tebex needed to find the right partner that could not only offer the payment methods Brazilian players preferred but make them work the way they deserved.
During their search, Tebex focused on three things: buyer experience, performance, and commercials. PagBrasil checked all three boxes.
For Wiltshire, it was easy to see what set PagBrasil apart:
“From start to finish, it was clear that the PagBrasil team 100% ‘get’
payments in Brazil—what’s important to local gamers, how they interact with
the checkout experience, everything.”
The Turning Point:
From Drop-Offs
To Conversions
Once Tebex switched its Pix processing to PagBrasil, the difference was almost immediate. In just three days of testing, PagBrasil’s performance proved so strong that Tebex increased traffic allocation from 5% to 75% in their Champion: Challenger model.
The results spoke for themselves:
9% reduction in Pix
drop-off rates
15% uplift in store
conversions
For gamers, that meant a smoother, faster checkout experience. For Tebex and their partners, it meant higher approval rates,
more revenue captured, and proof that choosing the right local partner could unlock an entire market.
Reflecting on their incredible results, Wiltshire acknowledged:
“Something as simple as switching a partner to improve
a payment flow can have massive, massive impacts.”
Looking Ahead:
Scaling Globally,
Winning Locally
The gaming industry is evolving quickly. Studios are no longer content to rely on official platforms with high fees, barrier-filled flows, and limited control. Instead, they’re embracing direct-to-consumer models, experimenting with new monetization strategies to deepen relationships with their players.
For Tebex, this shift represents both an opportunity and a responsibility. By owning their own payment rails, Tebex can move fast—but as their experience with PagBrasil has shown, they need local partners who truly understand the players.
Just like PagBrasil, Tebex knows the value of investing in the payment experience:
“When you obsess over payments, you provide the best
experience for every player, everywhere.”
Ready to Conquer the Brazilian Market?
Let PagBrasil help you create a frictionless, localized payment experience
that keeps your customers happy, spending, and coming back.
