How Samsung drove digital commerce growth in Brazil with Pix
By introducing Pix via PagBrasil, Samsung delivered a payment experience built for the Brazilian market that drove higher conversion rates and continued growth across its digital ecosystem.
Scale your global digital business in Brazil with PagBrasil
Talk to our expertsGalaxy Store:
Pix adoption that reshaped the payment mix
Brazilian consumers quickly embraced Pix on Galaxy Store, making it the platform’s leading payment method by transaction value just one month after launch.
Key results
#1
payment method after just 1 month
68%
share of transaction value in its first year
77%
share of transaction value in its second year
↑ %
higher rate of conversions than credit cards
Samsung IAP:
Growth beyond traditional payment methods
Pix also became Samsung IAP’s leading payment method by transaction value within nine months of launch.
Key results
#1
payment method within 9 months
46%
share of transaction value in its first year
60%
share of transaction value in its second year
=
stable card revenue while Pix added new transaction value
Samsung:
A global ecosystem for digital experiences
From in-app subscriptions to premium features and in-game content, digital transactions are an essential part of the Samsung user experience. Through Galaxy Store and Samsung In-App Purchases (IAP), Samsung connects millions of consumers to the digital content and services they value most.
Galaxy
Store
Galaxy Store serves as Samsung’s application marketplace, helping users discover, purchase, and enjoy a wide range of apps and digital content across the Galaxy ecosystem.
Samsung In-App
Purchases (IAP)
Samsung IAP powers purchases made within mobile applications, enabling users to access subscriptions, premium features, virtual goods, gaming content, and other digital experiences with ease.
Together, these platforms support millions of digital transactions and play an important role in delivering the seamless experiences Samsung users expect. As digital commerce continues to grow in Brazil, offering payment methods that align with local consumer preferences has become an essential part of that experience.
The challenge:
Meeting Brazilian consumers where they prefer to pay
As digital commerce continues to grow in Brazil, consumer expectations around payments are evolving just as quickly. Pix has become deeply embedded in the daily lives of Brazilian consumers, offering a fast, convenient, and accessible way to pay online.
For global digital business, keeping pace with these preferences is essential to the livering a seamless customer experience and maximizing transaction success. For Galaxy Store and Samsung IAP, this represented na opportunity to further localize the purchasing experience and ensure Brazilian consumers could pay using the methods they know and trust.
The solution:
A payment experience
built for Brazil
For enterprise businesses, success with Pix requires more than simply making the payment method available. It requires infrastructure designed to maximize conversion, reliability, and performance at scale. To bring that vision to life, Samsung implemented Pix via PagBrasil across both Galaxy Store and Samsung IAP.
Why Samsung chose PagBrasil’s Pix solution
Optimized checkout
experience
A seamless payment journey designed to reduce friction and help more customers complete their purchases.
Real-time payment
confirmation
Instant payment notifications enable faster order processing and a smoother customer experience.
Built-in operational
resilience
Redundant banking infrastructure helps ensure payment availability and business continuity.
Enterprise
scalability
Infrastructure designed to support large transaction volumes and growing digital commerce operations.
Local payment
experience
Deep knowledge of the Brazilian payments landscape, helping global businesses adapt to local consumer behavior.
The result:
A new standard for digital payments in Brazil
After Pix was introduced, Brazilian consumers quickly adopted it across Galaxy Store and Samsung IAP. On both platforms, Pix delivered higher conversion rates than credit cards, helping drive its growing share of transaction value over time.
The power of thinking local
By introducing Pix through PagBrasil, Samsung aligned its payment experience with Brazilian consumer preferences, driving higher conversion rates, rapid adoption, and new opportunities for growth across its digital platforms.
Rapid adoption
Pix became the leading payment method across both platforms.
Higher conversion rates
Pix consistently outperformed credit cards in conversion rates.
Growing ransaction value
Pix became an increasingly important part of Samsung’s digital commerce ecosystem.
Ready to turn local payment methods into business growth?
Whether you’re expanding into Brazil or looking to improve payment performance, PagBrasil can help you reach more curtomers with the right local payment solution.
