A PARTNERSHIP THAT DRIVES
DIGITAL BUSINESS GROWTH
PagBrasil, a leader in digital payment technology,
partnered with Shakers, a Shopify-specialized agency focused on high performance,
to drive results for Scarf Me.
Together, they demonstrate how the right solutions can propel digital businesses to the next level.
Scarf Me: The legacy
of a versatile accessory
Scarf Me: The legacy
of a versatile accessory
Scarf Me set out to revive and reinvent the scarf, transforming it into a symbol of versatility.
Beyond its classic placement around the neck, each piece can be styled as a top, a hair or bag accessory, a belt, and more — adapting to every personality.
Every design is exclusive, featuring original prints inspired by stories, culture, and nature.
Over time, Scarf Me has expanded this versatility to pashminas, ponchos, apparel, handbags, and other accessories, building a collection that blends style, art, and individuality.
30.74% growth in website sessions — This significant increase also led to an improvement in cost per session.
25.85% increase in order volume
Fewer touchpoints to conversion — Customers needed fewer interactions with the website or media channels to complete their purchases, reflecting a more efficient customer journey.
From strategy to payment: The opportunity
that drove Scarf Me’S Growth
With a keen eye on needs beyond digital marketing, Shakers proactively identified a crucial opportunity for Scarf Me: Optimizing their payment platform.
“Our difference lies in going beyond our area of expertise, always looking for ways to generate even more value for the client. It is this proactive vision that led us to recommend PagBrasil’s technology, recognized for its robustness and efficiency in digital payment processing.”
Frederico Perusin
Shakers CEO
PagBrasil: Payment solutions
that maximize Scarf Me’s sales
The partnership between PagBrasil and Scarf Me, which began in 2025,
has delivered remarkable results—especially in boosting sales through efficient payment solutions.
The robustness of PagBrasil’s platform
Multi-acquirer technology with intelligent retry logic between acquirers
The effectiveness of PagShield®, PagBrasil’s advanced anti-fraud solution that minimizes chargebacks and optimizes legitimate approvals
Apple Pay: Higher average ticket
and enhanced security
Apple Pay: Higher average ticket
and enhanced security
Another highlight of the partnership is Apple Pay’s strong performance. Scarf Me sees an average transaction value 15% higher when customers pay with Apple Pay compared to other credit card purchases.
Beyond the increase in transaction value, the security Apple Pay provides is a major advantage. The high level of protection virtually eliminates fraud risk, removing the need for an additional anti-fraud system and optimizing Scarf Me’s operational costs.
Optimizing Results with
Discounts for Pix Payments
Optimizing Results with
Discounts for Pix Payments
PagBrasil introduced a key feature that boosted Scarf Me’s performance: Payment method discounts applied to Pix.
The implementation had a significant impact:
• In just two months, Pix’s share jumped to 45% (compared to 55% for credit cards), up from 32% (versus 68% for credit cards).
• This 13% increase in Pix usage shows how discount incentives influence consumer decisions and encourage adoption of this payment method.
“The ability to offer discounts for Pix payments is very relevant because this method costs up to 14 times less than credit cards and merchants receive the money much faster. On the consumer side, the discount speeds up the purchase decision and increases the chances of repeat orders.”
Alexandre Oliveira
Sales Director at PagBrasil
Final Results:
Boost in checkout conversion
Final Results:
Boost in checkout conversion
Beyond the specific results by payment method, continuous optimization of the shopping experience led to a remarkable increase in checkout conversion during the payment stage for Scarf Me. By analyzing the number of customers who start their purchase journey in the cart and complete it with payment, a nearly 4% increase was observed in just two months.
This improvement resulted in significant incremental revenue for Scarf Me, underscoring the positive impact of the solutions implemented collaboratively by Shakers and PagBrasil.
