{"id":80407,"date":"2024-07-15T10:18:24","date_gmt":"2024-07-15T13:18:24","guid":{"rendered":"https:\/\/www.pagbrasil.com\/?p=80407"},"modified":"2024-08-26T17:05:43","modified_gmt":"2024-08-26T20:05:43","slug":"pix-no-e-commerce-como-funciona-e-quais-as-vantagens-para-a-sua-loja","status":"publish","type":"post","link":"https:\/\/www.pagbrasil.com\/pt-br\/blog\/e-commerce\/pix-no-e-commerce-como-funciona-e-quais-as-vantagens-para-a-sua-loja\/","title":{"rendered":"Pix no e-commerce: como funciona e quais as vantagens para a sua loja"},"content":{"rendered":"<p><span data-contrast=\"auto\">Lan\u00e7ado em novembro de 2020 pelo Banco Central, o <\/span><b><span data-contrast=\"auto\">Pix<\/span><\/b><span data-contrast=\"auto\"> j\u00e1 contabiliza mais de <\/span><a href=\"https:\/\/www.bcb.gov.br\/estabilidadefinanceira\/estatisticaspix\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">165 milh\u00f5es de usu\u00e1rios<\/span><\/a><span data-contrast=\"auto\">, o que representa 80% da popula\u00e7\u00e3o adulta do pa\u00eds. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">No e-commerce, o m\u00e9todo de pagamento instant\u00e2neo \u00e9 oferecido por <\/span><a href=\"https:\/\/www.cnnbrasil.com.br\/economia\/macroeconomia\/pix-e-adotado-por-100-das-principais-lojas-de-e-commerce-mostra-estudo\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">praticamente 100% das principais lojas de e-commerce<\/span><\/a><a href=\"http:\/\/c\/\"><span data-contrast=\"none\">,<\/span><\/a><span data-contrast=\"auto\"> e <\/span><span data-contrast=\"auto\">a PagBrasil projeta que o n\u00famero de pagamentos por Pix <\/span><b><span data-contrast=\"auto\">vai superar o de cart\u00e3o de cr\u00e9dito at\u00e9 2025.<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Quer saber como funciona e quais s\u00e3o as vantagens do Pix para o seu neg\u00f3cio? Este conte\u00fado \u00e9 para voc\u00ea!<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Abaixo, voc\u00ea vai descobrir:<\/span><\/b><span data-ccp-props=\"{&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335557856&quot;:16777215,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Quais s\u00e3o as vantagens do Pix para os lojistas de e-commerce<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335557856&quot;:16777215,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Como disponibilizar o Pix no seu e-commerce<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335557856&quot;:16777215,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Vantagens de contar com as solu\u00e7\u00f5es da PagBrasil para pagamentos por Pix<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335557856&quot;:16777215,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"TextRun SCXW186588503 BCX0\" lang=\"PT-BR\" xml:lang=\"PT-BR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW186588503 BCX0\">Quais s\u00e3o as vantagens do Pix para os lojistas<\/span><span class=\"NormalTextRun SCXW186588503 BCX0\"> de e-commerce<\/span><span class=\"NormalTextRun SCXW186588503 BCX0\">?<\/span><\/span><span class=\"EOP SCXW186588503 BCX0\" data-ccp-props=\"{&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335557856&quot;:16777215,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Podemos destacar cinco como as principais vantagens para disponibilizar a op\u00e7\u00e3o de pagamento por Pix no seu e-commerce. Confira:<\/span><span data-ccp-props=\"{&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335557856&quot;:16777215,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Redu\u00e7\u00e3o de custos<\/span><\/b><span data-ccp-props=\"{&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335557856&quot;:16777215,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Em 2023, a taxa de desconto que o com\u00e9rcio brasileiro teve que assumir pelo <\/span><b><span data-contrast=\"auto\">processamento de cart\u00f5es<\/span><\/b><span data-contrast=\"auto\">, incluindo cr\u00e9dito, d\u00e9bito e pr\u00e9-pago, superou <\/span><b><span data-contrast=\"auto\">R$ 70 bilh\u00f5es<\/span><\/b><span data-contrast=\"auto\"> \u2013 um custo bastante elevado para o segmento. <\/span><span data-ccp-props=\"{&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335557856&quot;:16777215,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">O n\u00famero foi calculado pela PagBrasil, com base em <\/span><a href=\"https:\/\/www.abecs.org.br\/graficos\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">dados disponibilizados pela Abecs.<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Fazendo um recorte do \u00faltimo trimestre (T3) dos anos de 2021, 2022 e 2023, percebe-se um aumento significativo na taxa de desconto do cart\u00e3o de cr\u00e9dito no Brasil, sendo:<\/span><span data-ccp-props=\"{&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335557856&quot;:16777215,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"none\">T3-2021: 2,18%<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"none\">T3-2022:\u202f2,24%<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"none\">T3-2023:\u202f2,38%<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Os dados foram extra\u00eddos do gr\u00e1fico &#8220;Taxa de desconto por fun\u00e7\u00e3o&#8221;, na <\/span><a href=\"https:\/\/www.bcb.gov.br\/estatisticas\/spbadendos\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">p\u00e1gina de Estat\u00edsticas dos Meios de Pagamento<\/span><\/a><span data-contrast=\"auto\">, no site do Banco Central.<\/span><\/p>\n<h4><span class=\"TextRun SCXW213493859 BCX0\" lang=\"PT-BR\" xml:lang=\"PT-BR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW213493859 BCX0\">Na<\/span> <span class=\"NormalTextRun SCXW213493859 BCX0\">pr\u00e1tica, quanto a taxa representa?<\/span><\/span><span class=\"EOP SCXW213493859 BCX0\" data-ccp-props=\"{&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335557856&quot;:16777215,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">Considerando uma taxa de desconto de 3%, se o comerciante cobra <\/span><b><span data-contrast=\"auto\">R$ 100,00<\/span><\/b><span data-contrast=\"auto\"> do cliente em um produto e o pagamento \u00e9 feito por cart\u00e3o de cr\u00e9dito, <\/span><b><span data-contrast=\"auto\">o comerciante receber\u00e1 R$ 97,00 do adquirente<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335557856&quot;:16777215,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Isso sem considerar poss\u00edveis custos do lojista para a antecipa\u00e7\u00e3o de receb\u00edveis.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335557856&quot;:16777215,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A t\u00edtulo de compara\u00e7\u00e3o, na <\/span><b><span data-contrast=\"auto\">Uni\u00e3o Europeia<\/span><\/b><span data-contrast=\"auto\">, o teto permitido por lei para esta taxa \u00e9 de <\/span><a href=\"https:\/\/eur-lex.europa.eu\/eli\/reg\/2015\/751\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">0,3%<\/span><\/b><\/a> <span data-contrast=\"auto\">desde dezembro de 2018, estabelecida pela Regulamenta\u00e7\u00e3o (UE) N\u00ba 2015\/751 do Parlamento Europeu e do Conselho.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">As transa\u00e7\u00f5es por Pix, por sua vez, <\/span><\/b><span data-contrast=\"auto\">acarretam um custo muito menor ao lojista, sendo at\u00e9 14 vezes mais barato que o cart\u00e3o de cr\u00e9dito.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h3><span class=\"TextRun SCXW227626438 BCX0\" lang=\"PT-BR\" xml:lang=\"PT-BR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW227626438 BCX0\">Aumento nas vendas<\/span><\/span><span class=\"EOP SCXW227626438 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Disponibilizar o Pix no checkout do seu e-commerce aumenta as chances de converter um maior n\u00famero de clientes, considerando que este m\u00e9todo \u00e9 <\/span><a href=\"https:\/\/agenciabrasil.ebc.com.br\/radioagencia-nacional\/economia\/audio\/2024-03\/pix-foi-o-meio-de-pagamento-mais-usado-em-2023#:~:text=Depois%20do%20Pix%2C%20os%20meios,de%20usu%C3%A1rios%20no%20sistema%20financeiro.\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">um dos respons\u00e1veis por incluir 71 milh\u00f5es de brasileiros no sistema financeiro<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">U<\/span><span data-contrast=\"auto\">ma <\/span><a href=\"https:\/\/istoe.com.br\/pix-entenda-por-que-o-sistema-do-bc-e-uma-revolucao-nas-transacoes-financeiras\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">mat\u00e9ria publicada pela Revista Isto\u00e9<\/span><\/a><span data-contrast=\"auto\"> aponta que <\/span><a href=\"https:\/\/istoe.com.br\/pix-entenda-por-que-o-sistema-do-bc-e-uma-revolucao-nas-transacoes-financeiras\/\"><span data-contrast=\"auto\">o cart\u00e3o de cr\u00e9dito \u00e9 inacess\u00edvel para 60% dos brasileiros<\/span><\/a><span data-contrast=\"auto\">, devido \u00e0s tarifas cobradas ou pelo perfil financeiro exigido.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">O Pix \u00e9 acess\u00edvel para mais de <\/span><a href=\"https:\/\/www.bcb.gov.br\/estabilidadefinanceira\/estatisticaspix\"><span data-contrast=\"none\">165 milh\u00f5es de usu\u00e1rios<\/span><\/a><span data-contrast=\"auto\">, entre pessoas f\u00edsicas (150 milh\u00f5es) e pessoas jur\u00eddicas (14 milh\u00f5es), segundo o Banco Central.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">H\u00e1 um comportamento por faixa et\u00e1ria que pode ser estrat\u00e9gico voc\u00ea levar em conta, dependendo do p\u00fablico-alvo da sua marca.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Pessoas com idade <\/span><b><span data-contrast=\"auto\">entre 30 e 39 anos s\u00e3o as que mais utilizam o Pix<\/span><\/b><span data-contrast=\"auto\">, seguido das faixas 20 a 29 anos, 40 a 49 anos, 50 e 59 anos, mais de 60 anos e at\u00e9 60 anos.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As informa\u00e7\u00f5es foram extra\u00eddas do gr\u00e1fico Transa\u00e7\u00f5es por Idade, da <\/span><a href=\"https:\/\/www.bcb.gov.br\/estabilidadefinanceira\/estatisticaspix\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">p\u00e1gina de estat\u00edsticas sobre o Pix<\/span><\/a><span data-contrast=\"auto\">, e se referem ao per\u00edodo de junho de 2022 a maio de 2024.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Diminui\u00e7\u00e3o no n\u00famero de chargebacks<\/span><\/b><span data-ccp-props=\"{&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335557856&quot;:16777215,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">O Pix utiliza tecnologia de ponta a ponta, garantindo a seguran\u00e7a das transa\u00e7\u00f5es do in\u00edcio ao fim do processo. Alguns destes mecanismos s\u00e3o a criptografia e a autentica\u00e7\u00e3o multifator.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Isso <\/span><b><span data-contrast=\"auto\">dificulta fraudes e transa\u00e7\u00f5es n\u00e3o autorizadas, reduzindo a margem para o cliente contestar a compra, <\/span><\/b><span data-contrast=\"auto\">ocasionando um poss\u00edvel <\/span><a href=\"https:\/\/www.pagbrasil.com\/pt-br\/e-commerce\/chargeback\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">chargeback<\/span><\/a> <span data-contrast=\"auto\">para o seu neg\u00f3cio.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Diminui\u00e7\u00e3o no n\u00famero de carrinhos abandonados<\/span><\/b><span data-ccp-props=\"{&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335557856&quot;:16777215,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">O Pix agiliza o processo de compra, tornando a finaliza\u00e7\u00e3o do pedido mais \u00e1gil e com menos fric\u00e7\u00f5es.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Essa fluidez na experi\u00eancia de checkout contribui significativamente para a redu\u00e7\u00e3o do abandono de carrinhos, um problema que impacta negativamente nas convers\u00f5es e na receita da loja.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A <\/span><b><span data-contrast=\"auto\">otimiza\u00e7\u00e3o do processo de checkout, aliada \u00e0 praticidade e \u00e0 seguran\u00e7a do Pix<\/span><\/b><span data-contrast=\"auto\">, resulta em um aumento nas vendas e em uma experi\u00eancia mais satisfat\u00f3ria para os consumidores.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Agilidade nas transa\u00e7\u00f5es<\/span><\/b><span data-ccp-props=\"{&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335557856&quot;:16777215,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">A r\u00e1pida confirma\u00e7\u00e3o do pagamento <\/span><b><span data-contrast=\"auto\">facilita a gest\u00e3o do seu estoque<\/span><\/b><span data-contrast=\"auto\"> e <\/span><b><span data-contrast=\"auto\">agiliza a entrega dos produtos<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335557856&quot;:16777215,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Comparando com o pagamento por boleto, por exemplo, o prazo de confirma\u00e7\u00e3o pode ser de at\u00e9 tr\u00eas dias \u00fateis.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Apesar de existirem solu\u00e7\u00f5es mais eficientes, como o <\/span><a href=\"https:\/\/www.pagbrasil.com\/pt-br\/metodos-de-pagamento\/boleto-flash\/\"><span data-contrast=\"none\">Boleto Flash<\/span><\/a><span data-contrast=\"auto\">\u00ae, tecnologia exclusiva da PagBrasil que confirma o pagamento em at\u00e9 uma hora, a confirma\u00e7\u00e3o de pagamento do Pix \u00e9 sempre mais r\u00e1pida.<\/span><\/p>\n<h2><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\"><span class=\"TextRun SCXW58605639 BCX0\" lang=\"PT-BR\" xml:lang=\"PT-BR\" data-contrast=\"auto\"><span class=\"NormalTextRun CommentStart SCXW58605639 BCX0\">Como disponibilizar o Pix no seu e-commerce<\/span><span class=\"NormalTextRun SCXW58605639 BCX0\">?<\/span><\/span><span class=\"EOP SCXW58605639 BCX0\" data-ccp-props=\"{&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335557856&quot;:16777215,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/span><\/h2>\n<p><span data-contrast=\"auto\">Agora que voc\u00ea j\u00e1 descobriu todas as vantagens de disponibilizar o Pix como m\u00e9todo de pagamento no seu e-commerce, pode estar se perguntando como integrar a solu\u00e7\u00e3o ao checkout. E \u00e9 isso que voc\u00ea vai descobrir abaixo.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Para disponibilizar o Pix no checkout da sua loja, existem duas maneiras.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A primeira delas \u00e9 escolher uma plataforma de e-commerce que possibilite a disponibiliza\u00e7\u00e3o do Pix. <\/span><a href=\"https:\/\/www.salesforce.com\/br\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Salesforce<\/span><\/a><span data-contrast=\"auto\">, <\/span><a href=\"https:\/\/www.shopify.com\/br\/avaliacao-gratuita\/3-steps?term=shopify&amp;adid=590553006182&amp;campaignid=15436645174&amp;branded_enterprise=1&amp;BOID=brand&amp;utm_medium=cpc&amp;utm_source=google&amp;gad_source=1&amp;gclid=CjwKCAjwps-zBhAiEiwALwsVYdCS4lMdOBZO2Q-dlkckF9EORWqU_J-z7V7sDqP9ahRRQ8o3CMTy_RoCkqkQAvD_BwE&amp;cmadid=516586683;cmadvertiserid=10730501;cmcampaignid=26990768;cmplacementid=324494383;cmcreativeid=163722649;cmsiteid=5500011\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Shopify<\/span><\/a><span data-contrast=\"auto\"> e <\/span><a href=\"https:\/\/vtex.com\/br-pt\/overview-plataforma\/?utm_source=google&amp;utm_source=adwords&amp;utm_medium=cpc&amp;utm_medium=ppc&amp;utm_campaign=BR_VTEX_Search_Branded&amp;utm_campaign=BR_VTEX_Search_Branded&amp;utm_term=vtex&amp;utm_term=vtex&amp;utm_content=vtex_523171640535&amp;hsa_acc=9663921675&amp;hsa_cam=13197014110&amp;hsa_grp=121249558703&amp;hsa_ad=523171640535&amp;hsa_src=g&amp;hsa_tgt=kwd-387559525&amp;hsa_kw=vtex&amp;hsa_mt=b&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gad_source=1&amp;gclid=CjwKCAjwps-zBhAiEiwALwsVYYR2ZU53AgFIrMfVYq8zWsNeU8HeUEvIZTtpRPKxEby8IIB2AtwkCBoCEFQQAvD_BwE\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Vtex<\/span><\/a><span data-contrast=\"auto\"> s\u00e3o algumas das op\u00e7\u00f5es.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A\u00ed voc\u00ea precisa <\/span><b><span data-contrast=\"auto\">conectar ao seu checkout um processador de pagamentos<\/span><\/b><span data-contrast=\"auto\"> como o da PagBrasil, que oferece a maior variedade de m\u00e9todos de pagamento do mercado.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Muito importante: <\/span><\/b><span data-contrast=\"auto\">na hora de escolher o processador, \u00e9 importante considerar se a tecnologia possibilita descontos para pagamentos por Pix.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Voc\u00ea n\u00e3o precisa, necessariamente, oferecer desconto para pagamentos por Pix, mas isso aumenta as chances de converter os clientes.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Lembre-se que ao vender por Pix voc\u00ea estar\u00e1 economizando em taxas de processamento de cart\u00e3o, ent\u00e3o o fato de oferecer desconto n\u00e3o penaliza o seu neg\u00f3cio.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Se voc\u00ea vende online mas n\u00e3o possui hospedagem em plataformas de e-commerce, \u00e9 poss\u00edvel disponibilizar o Pix por meio de um <\/span><b><span data-contrast=\"auto\">Link de Pagamento (Payment Link)<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">O link de pagamento da PagBrasil n\u00e3o necessita de desenvolvimento, sua configura\u00e7\u00e3o \u00e9 facilitada e ocorre via dashboard.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Pode ser utilizado para potencializar suas vendas pelas redes sociais, ou otimizar estrat\u00e9gias de remarketing.<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">PagBrasil Pix: a maior taxa de convers\u00e3o do mercado<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Se voc\u00ea oferecer o Pix por meio da PagBrasil, seja no checkout do seu e-commerce ou via Link de Pagamento, voc\u00ea vai contar com uma tecnologia que garante a maior taxa de convers\u00e3o do mercado \u2013 <\/span><b><span data-contrast=\"auto\">acima de 90%<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">O <\/span><a href=\"https:\/\/www.pagbrasil.com\/pt-br\/metodos-de-pagamento\/pix\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">PagBrasil Pix<\/span><\/a><span data-contrast=\"auto\"> possui roteamento inteligente entre m\u00faltiplos provedores, evitando que instabilidades comprometam o pagamento.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Seu cliente recebe duas comunica\u00e7\u00f5es por e-mail: a primeira \u00e9 quando ele seleciona a op\u00e7\u00e3o Pix, incentivando o pagamento imediato, e a segunda \u00e9 a confirma\u00e7\u00e3o do pagamento. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">E voc\u00ea tem a possibilidade de configurar o tempo, em minutos, que o QRCode fica dispon\u00edvel para pagamento, para n\u00e3o reter o produto no estoque por um per\u00edodo maior que o desejado.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A cada venda, voc\u00ea recebe o relat\u00f3rio de concilia\u00e7\u00e3o com detalhes da data, valor do pagamento, desconto de taxas e outras infoma\u00e7\u00f5es. Este relat\u00f3rio pode ser acessado pelo lojista tamb\u00e9m via dashboard a qualquer momento.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">E caso haja necessidade de reembolso, voc\u00ea pode executar esta a\u00e7\u00e3o com facilidade no dashboard da PagBrasil.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Alguma d\u00favida sobre as vantagens de disponibilizar o Pix no seu e-commerce e como fazer isso? <\/span><\/b><a href=\"https:\/\/www.pagbrasil.com\/pt-br\/suporte\/\"><b><span data-contrast=\"none\">Converse com nossos especialistas<\/span><\/b><\/a><b><span data-contrast=\"auto\">.<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lan\u00e7ado em novembro de 2020 pelo Banco Central, o Pix j\u00e1 contabiliza mais de 165 milh\u00f5es de usu\u00e1rios, o que [&#8230;]<\/p>\n","protected":false},"author":45,"featured_media":81187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[139,107],"tags":[151,161,159,157],"class_list":["post-80407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-pix","tag-e-commerce","tag-pagamento-digital","tag-pagamento-online","tag-pix"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como funciona o Pix no e-commerce e quais suas vantagens | PagBrasil<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a tudo sobre este m\u00e9todo de pagamento. 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