{"id":68731,"date":"2023-02-15T09:00:02","date_gmt":"2023-02-15T12:00:02","guid":{"rendered":"https:\/\/www.pagbrasil.com\/?p=68731"},"modified":"2024-08-27T13:43:21","modified_gmt":"2024-08-27T16:43:21","slug":"simples-inovacao-e-pagbrasil-aumente-sua-performance-no-mercado-de-vendas-online","status":"publish","type":"post","link":"https:\/\/www.pagbrasil.com\/pt-br\/blog\/noticias\/simples-inovacao-e-pagbrasil-aumente-sua-performance-no-mercado-de-vendas-online\/","title":{"rendered":"Simples Inova\u00e7\u00e3o e PagBrasil: aumente sua performance no mercado de vendas online"},"content":{"rendered":"<p><i><span data-contrast=\"auto\">Hawan Moraes, s\u00f3cio-fundador da ag\u00eancia Simples Inova\u00e7\u00e3o, d\u00e1 dicas de como aliar estrat\u00e9gias de marketing com solu\u00e7\u00f5es de pagamento robustas para aumentar a performance do seu neg\u00f3cio no mercado de vendas online em 2023.<\/span><\/i><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Com <\/span><a href=\"https:\/\/mercadoeconsumo.com.br\/07\/02\/2023\/ecommerce\/e-commerce-no-brasil-cresceu-2-em-2022\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">crescimento<\/span><\/a><span data-contrast=\"auto\"> t\u00edmido, de apenas 2% em 2022, o e-commerce no Brasil apresenta ind\u00edcios de que, cada vez mais, precisa se reinventar para voltar a ter crescimentos expressivos, como o que aconteceu nos anos anteriores.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Mas para alcan\u00e7ar um outro patamar nesse mercado de vendas online, seu e-commerce precisa de dois aliados importantes: uma boa estrat\u00e9gia de marketing digital e uma solu\u00e7\u00e3o robusta de pagamentos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Para falar sobre essa combina\u00e7\u00e3o, a gerente de contas da PagBrasil, Nicoli Carminatti, conversou com Hawan Moraes, s\u00f3cio-fundador da ag\u00eancia <\/span><a href=\"https:\/\/simplesinovacao.com\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Simples Inova\u00e7\u00e3o<\/span><\/a><span data-contrast=\"auto\">, parceira da PagBrasil na jornada de e-commerce de muitas lojas digitais.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Recentemente, o empres\u00e1rio entrou para a lista mais disputada dos empreendedores no Brasil, a <\/span><a href=\"https:\/\/www.linkedin.com\/posts\/hawanmoraes_forbesunder30-activity-7014269157554720768-h3Qm?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Forbes Under 30,<\/span><\/a><span data-contrast=\"auto\"> mostrando o qu\u00e3o promissor vem sendo seu neg\u00f3cio e o quanto contribui para muitas empresas tamb\u00e9m adquirirem notoriedade no digital.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Veja abaixo o v\u00eddeo completo desse bate-papo:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Parceria de sucesso: Simples Inova\u00e7\u00e3o e PagBrasil\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/H6MRzdyA5uI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"auto\">O que considerar em seu e-commerce para aumentar sua performance no mercado de vendas online<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Como mencionado anteriormente, apesar de um crescimento pequeno no ano passado, o e-commerce no Brasil veio apresentando bons n\u00fameros nos anos anteriores, especialmente p\u00f3s-pandemia, em rela\u00e7\u00e3o a outros pa\u00edses da Am\u00e9rica Latina, inclusive.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Mas afinal, o que se deve considerar como prioridade para ver a performance de seu e-commerce decolar?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span data-contrast=\"auto\">Import\u00e2ncia das plataformas de e-commerce<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Conforme explica Moraes, plataformas de e-commerce, como <\/span><a href=\"https:\/\/www.pagbrasil.com\/pt-br\/landing-app-shopify\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Shopify<\/span><\/a><span data-contrast=\"auto\"> e <\/span><a href=\"https:\/\/www.pagbrasil.com\/pt-br\/integracao\/extensao-vtex\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">VTEX<\/span><\/a><span data-contrast=\"auto\">, por exemplo, s\u00e3o fundamentais para os lojistas disponibilizarem seus produtos e servi\u00e7os com agilidade e possibilidade de personaliza\u00e7\u00e3o.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00c9 poss\u00edvel realizar melhorias de usabilidade e agregar parceiros, como um processador de pagamentos robusto para completar a estrat\u00e9gia de vendas do lojista \u2013 como \u00e9 o caso da PagBrasil, que possui integra\u00e7\u00e3o direta com o painel <\/span><a href=\"https:\/\/www.shopify.com\/br\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Shopify<\/span><\/a><span data-contrast=\"auto\"> e <\/span><a href=\"https:\/\/www.shopify.com\/br\/blog\/checkout-transparente-shopify\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">checkout transparente<\/span><\/a><span data-contrast=\"auto\"> nativo da plataforma.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Leia mais: <\/span><\/b><a href=\"https:\/\/www.pagbrasil.com\/pt-br\/noticias\/processador-de-pagamento-shopify\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Processador de pagamento para Shopify: qual PSP escolher para aumentar suas convers\u00f5es?<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<blockquote><p><i><span data-contrast=\"auto\">\u201cO concorrente est\u00e1 a um clique\u201d, ou seja, de acordo com Hawan Moraes, se o e-commerce n\u00e3o entregar uma experi\u00eancia encantadora para o consumidor, \u00e9 muito simples ele migrar para a concorr\u00eancia.<\/span><\/i><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><\/blockquote>\n<p><span data-contrast=\"auto\">Ainda, segundo o empres\u00e1rio, para oferecer uma \u00f3tima experi\u00eancia ao cliente final \u00e9 necess\u00e1ria uma evolu\u00e7\u00e3o constante de funcionalidades e de acessibilidade, que fazem com que mais clientes permane\u00e7am em sua loja digital e, consequentemente, melhore sua performance de vendas.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><strong>Dicas para ter um e-commerce de sucesso em 2023\u00a0<\/strong><\/h3>\n<p><span data-contrast=\"auto\">Por fim, Hawan Moraes elencou os principais pontos que merecem aten\u00e7\u00e3o para ter um e-commerce de sucesso em 2023. Confira:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span data-contrast=\"auto\">Invista no Mobile First<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">Conforme refor\u00e7a o fundador da Simples, atualmente n\u00e3o existe mais o termo &#8220;responsivo&#8221;, pois responsivo \u00e9 algo adaptado. Uma plataforma de e-commerce atualmente deve ser pensada primeiramente para o mobile.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Leia mais: <\/span><\/b><a href=\"https:\/\/www.pagbrasil.com\/pt-br\/insights\/e-commerce-mobile-impulsiona-o-crescimento-das-compras-online\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Por que o e-commerce mobile impulsiona o crescimento das compras online?<\/span><\/a><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4><span data-contrast=\"auto\">Invista em seu e-commerce<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">Hawan explica que, para ter um retorno significativo, \u00e9 preciso destinar um investimento de or\u00e7amento e tempo de planejamento mais concentrado em Marketing, bem como em agregar parceiros que ir\u00e3o somar \u00e0s suas estrat\u00e9gias de vendas.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">O s\u00f3cio-fundador da Simples Inova\u00e7\u00e3o ainda cita um caso de sucesso durante a Black Friday de 2022: enquanto muitas lojas online n\u00e3o estavam vendendo como esperavam, considerando que era a pior Black Friday da hist\u00f3ria, houve clientes da ag\u00eancia que conseguiram crescer at\u00e9 120% no per\u00edodo, gra\u00e7as a um bom planejamento.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4><span data-contrast=\"auto\">Ofere\u00e7a solu\u00e7\u00f5es robustas de pagamento<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">Para n\u00e3o perder nenhuma venda, \u00e9 importante contar com a maior variedade de m\u00e9todos de pagamento em seu checkout. Al\u00e9m disso, ter uma ferramenta antifraude s\u00f3lida \u00e9 fundamental para a redu\u00e7\u00e3o de chargebacks e para a preven\u00e7\u00e3o de fraudes.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">E sempre levar em considera\u00e7\u00e3o que uma venda n\u00e3o acaba no momento do pagamento, mas tamb\u00e9m no p\u00f3s-venda \u2013 como fidelizar os clientes, ou recuperar clientes perdidos.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4><span data-contrast=\"auto\">Tenha um suporte dedicado<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">Agilidade e personaliza\u00e7\u00e3o no atendimento \u00e9 a \u201ccereja do bolo\u201d para conquistar mais clientes, mas principalmente, manter os clientes j\u00e1 conquistados.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">E mais: preservar a reputa\u00e7\u00e3o da marca \u00e9 fundamental. Atualmente, ter uma nota ruim em sites de reputa\u00e7\u00e3o pode ocasionar uma desist\u00eancia significativa de compra de 44% dos consumidores, de acordo com a an\u00e1lise da <\/span><a href=\"https:\/\/allftp.allin.com.br\/branding\/pesquisas\/pesquisa-dia-dos-pais-2022.pdf\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Opinion Box<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Leia mais:<\/span><\/b> <a href=\"https:\/\/www.pagbrasil.com\/pt-br\/insights\/como-um-suporte-online-dedicado-pode-fazer-a-diferenca-no-seu-e-commerce\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Como um suporte online dedicado pode fazer a diferen\u00e7a no seu e-commerce<\/span><\/a><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">N\u00e3o perca mais tempo! Melhore a performance do seu e-commerce e tenha sucesso em seu neg\u00f3cio em 2023. Entre em <\/span><a href=\"https:\/\/www.pagbrasil.com\/pt-br\/suporte\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">contato<\/span><\/a><span data-contrast=\"auto\"> com a PagBrasil e saiba como podemos ajudar!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hawan Moraes, s\u00f3cio-fundador da ag\u00eancia Simples Inova\u00e7\u00e3o, d\u00e1 dicas de como aliar estrat\u00e9gias de marketing com solu\u00e7\u00f5es de pagamento robustas [&#8230;]<\/p>\n","protected":false},"author":23,"featured_media":81215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4,139],"tags":[],"class_list":["post-68731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-e-commerce"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.pagbrasil.com\/pt-br\/wp-json\/wp\/v2\/posts\/68731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pagbrasil.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pagbrasil.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pagbrasil.com\/pt-br\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pagbrasil.com\/pt-br\/wp-json\/wp\/v2\/comments?post=68731"}],"version-history":[{"count":4,"href":"https:\/\/www.pagbrasil.com\/pt-br\/wp-json\/wp\/v2\/posts\/68731\/revisions"}],"predecessor-version":[{"id":68783,"href":"https:\/\/www.pagbrasil.com\/pt-br\/wp-json\/wp\/v2\/posts\/68731\/revisions\/68783"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pagbrasil.com\/pt-br\/wp-json\/wp\/v2\/media\/81215"}],"wp:attachment":[{"href":"https:\/\/www.pagbrasil.com\/pt-br\/wp-json\/wp\/v2\/media?parent=68731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pagbrasil.com\/pt-br\/wp-json\/wp\/v2\/categories?post=68731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pagbrasil.com\/pt-br\/wp-json\/wp\/v2\/tags?post=68731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}