{"id":58078,"date":"2021-10-25T17:03:58","date_gmt":"2021-10-25T20:03:58","guid":{"rendered":"https:\/\/www.pagbrasil.com\/?p=58078"},"modified":"2023-04-19T13:06:08","modified_gmt":"2023-04-19T16:06:08","slug":"omnipayments-link-de-pagamento","status":"publish","type":"post","link":"https:\/\/www.pagbrasil.com\/pt-br\/blog\/insights\/omnipayments-link-de-pagamento\/","title":{"rendered":"OmniPayments: uma experi\u00eancia de pagamento 360\u00b0 com o link de pagamento"},"content":{"rendered":"<p>Interessar-se por um produto, fazer uma pesquisa, encontrar uma oferta na internet e, ent\u00e3o, realizar a compra no site: \u00e9 assim que imaginamos a tradicional jornada de compra digital. Mas ser\u00e1 que isso realmente ocorre na pr\u00e1tica?<\/p>\n<p>Na era OmniChannel, onde os neg\u00f3cios exploram m\u00faltiplos canais para se conectar com sua audi\u00eancia, a jornada de compra \u00e9 muito mais din\u00e2mica e, eventualmente, at\u00e9 se mistura entre o ambiente digital e f\u00edsico.<br \/>\nPortanto, se a intera\u00e7\u00e3o com a marca \u00e9 OmniChannel, seria essencial oferecer OmniPayments, ou seja, m\u00faltiplas ferramentas e m\u00e9todos de pagamento que se encaixem em diferentes pontos da jornada, n\u00e3o lhe parece?<\/p>\n<p>Esta \u00e9 a reflex\u00e3o que nosso CEO e cofundador, Ralf Germer, trouxe para o evento The Future of E-commerce, edi\u00e7\u00e3o Enterprise, organizado pela <a href=\"https:\/\/www.ecommercebrasil.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\">E-commerce Brasil<\/a>. Confira a palestra <strong>&#8220;OmniPayments: como empresas podem oferecer uma experi\u00eancia de pagamentos 360\u00ba&#8221;<\/strong> na \u00edntegra!<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/xMNqc_jNkfs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3>OmniPayments: como otimizar a jornada de compra com o link de pagamento<\/h3>\n<p>A jornada de compra do consumidor n\u00e3o acontece de forma linear: s\u00e3o momentos de intera\u00e7\u00e3o online e offline, pesquisa e reflex\u00e3o. O infogr\u00e1fico abaixo ilustra as etapas poss\u00edveis da jornada de compra.<\/p>\n<p class='content-img-wrap'><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-58097 size-large\" src=\"https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2021\/10\/Enterprise-ECBR-004-1024x576.png\" alt=\"OmniPayments | Link de Pagamento\" width=\"640\" height=\"360\" srcset=\"https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2021\/10\/Enterprise-ECBR-004-1024x576.png 1024w, https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2021\/10\/Enterprise-ECBR-004-300x169.png 300w, https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2021\/10\/Enterprise-ECBR-004-768x432.png 768w, https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2021\/10\/Enterprise-ECBR-004.png 1411w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Para atender a esse processo din\u00e2mico e reduzir a taxa de abandono de carrinho, Germer explica como o link de pagamento pode ser uma op\u00e7\u00e3o para capturar grande parte dessas compras.<\/p>\n<p>\u201cQuando o usu\u00e1rio interage com a marca nas redes sociais, a loja pode disponibilizar o link de pagamento para que o cliente possa concluir a compra de forma r\u00e1pida e f\u00e1cil\u201d, explica Germer. O mesmo acontece nas intera\u00e7\u00f5es via WhatsApp: o consumidor pode receber do vendedor o link de pagamento no aplicativo de mensagens e concluir a compra durante a conversa.<\/p>\n<p><strong>Leia tamb\u00e9m:<\/strong> <a href=\"https:\/\/www.pagbrasil.com\/pt-br\/insights\/como-aumentar-suas-vendas-com-o-link-de-pagamento\/\" target=\"_blank\" rel=\"noopener noreferrer\">Como aumentar suas vendas com o Link de Pagamento<\/a><\/p>\n<p>O link de pagamento ajuda, ainda, a aumentar a rentabilidade do neg\u00f3cio. \u201cSe o lojista tenta recuperar compras entrando em contato com o cliente atrav\u00e9s, por exemplo, do WhatsApp, e envia um link de pagamento, \u00e9 poss\u00edvel recuperar at\u00e9 15% dessas compras perdidas. Isso \u00e9 muito importante porque aumenta as vendas da loja de forma significativa e, com isso, a rentabilidade\u201d, acrescenta.<\/p>\n<p>O executivo ainda ressalta que o WhatsApp \u00e9 um canal extremamente relevante inclusive para grandes varejistas: a Magazine Luiza, por exemplo, possui mais de 14 mil vendedores atendendo por meio do aplicativo. J\u00e1 a Via Varejo conta com mais de 20 mil atendentes na plataforma. No Instagram, os n\u00fameros tamb\u00e9m surpreendem: 69% dos consumidores se comunicam com marcas por meio da rede social.<\/p>\n<p>E voc\u00ea, quer otimizar a jornada de compra do seu consumidor e aumentar as vendas da sua loja? Conhe\u00e7a o <a href=\"https:\/\/www.pagbrasil.com\/pt-br\/integracao\/link-de-pagamento\/\" target=\"_blank\" rel=\"noopener noreferrer\">link de pagamento da PagBrasil<\/a> e <a href=\"https:\/\/www.pagbrasil.com\/pt-br\/suporte\/\" target=\"_blank\" rel=\"noopener noreferrer\">entre em contato<\/a> com o nosso time comercial!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interessar-se por um produto, fazer uma pesquisa, encontrar uma oferta na internet e, ent\u00e3o, realizar a compra no site: \u00e9 [&#8230;]<\/p>\n","protected":false},"author":16,"featured_media":58103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[82],"tags":[],"class_list":["post-58078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OmniPayments: uma experi\u00eancia de pagamento 360\u00b0<\/title>\n<meta name=\"description\" content=\"Na era OmniChannel, oferecer m\u00faltiplas ferramentas e m\u00e9todos de pagamento \u00e9 essencial. 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