{"id":57749,"date":"2021-09-24T16:59:47","date_gmt":"2021-09-24T19:59:47","guid":{"rendered":"https:\/\/www.pagbrasil.com\/?p=57749"},"modified":"2021-09-24T16:59:47","modified_gmt":"2021-09-24T19:59:47","slug":"pix-ou-whatsapp-pay","status":"publish","type":"post","link":"https:\/\/www.pagbrasil.com\/pt-br\/blog\/pix\/pix-ou-whatsapp-pay\/","title":{"rendered":"Pix ou WhatsApp Pay: qual meio de pagamento ser\u00e1 preferido pelos brasileiros?"},"content":{"rendered":"

Os brasileiros s\u00e3o muito propensos ao uso de tecnologias digitais, e os n\u00fameros comprovam isso. Mais de 160 milh\u00f5es t\u00eam acesso \u00e0 internet \u2013 e desses, cerca de 98% possuem smartphones, segundo dados do relat\u00f3rio Digital in 2021.<\/p>\n

Leia tamb\u00e9m: <\/strong>Digital 2021: estat\u00edsticas e n\u00fameros no Brasil<\/a><\/p>\n

Por isso, o sucesso do Pix, embora surpreendente devido \u00e0 velocidade de ado\u00e7\u00e3o, n\u00e3o era algo inesperado. Em apenas seis meses, mais de 75 milh\u00f5es j\u00e1 haviam usado o m\u00e9todo de pagamento instant\u00e2neo para enviar ou receber dinheiro.<\/p>\n

Quando o WhatsApp Pay<\/a> chegou ao Brasil em maio de 2021 \u2013 pr\u00f3ximo ao anivers\u00e1rio de seis meses do Pix \u2013 as expectativas eram de que a tecnologia tamb\u00e9m teria ades\u00e3o significativa entre os brasileiros e poderia at\u00e9 concorrer com o Pix. Mas os n\u00fameros, por enquanto, mostram outra realidade.<\/p>\n

 <\/p>\n

Pix ou WhatsApp Pay?<\/h3>\n

De acordo com o relat\u00f3rio Mensageria no Brasil<\/a>, apenas 7% dos usu\u00e1rios do aplicativo de mensagens cadastraram o cart\u00e3o de d\u00e9bito no WhatsApp. Ainda, 70% revelaram que sabem da nova funcionalidade, mas n\u00e3o cadastraram o cart\u00e3o, e 23% disseram que n\u00e3o sabiam do novo recurso.<\/p>\n

O principal motivo para n\u00e3o realizar o cadastro \u00e9 falta de interesse: metade dos usu\u00e1rios que n\u00e3o utilizam o WhastApp Pay possuem cart\u00e3o de d\u00e9bito, mas n\u00e3o quiseram experimentar o servi\u00e7o. J\u00e1 para outros 33%, o motivo \u00e9 falta de confian\u00e7a para inserir os dados do cart\u00e3o na plataforma.<\/p>\n

Em contrapartida, o Pix apresenta elevado \u00edndice de aprova\u00e7\u00e3o. De acordo com o estudo Pagamentos M\u00f3veis e Com\u00e9rcio M\u00f3vel no Brasil<\/a>, 73% dos brasileiros que acessam a internet e possuem smartphones j\u00e1 fizeram uma transfer\u00eancia por Pix. Desse grupo, 95% se consideram satisfeitos com o servi\u00e7o \u2013 o que prova que o Pix continua sendo o queridinho dos brasileiros.<\/p>\n

Apesar da baixa ades\u00e3o, o servi\u00e7o do aplicativo de conversas ainda pode conquistar os brasileiros ap\u00f3s a implementa\u00e7\u00e3o de novos recursos \u2013 como a op\u00e7\u00e3o de fazer compras com o cart\u00e3o de cr\u00e9dito.<\/p>\n

E voc\u00ea, prefere o Pix ou o WhatsApp Pay?<\/p>\n","protected":false},"excerpt":{"rendered":"

Os brasileiros s\u00e3o muito propensos ao uso de tecnologias digitais, e os n\u00fameros comprovam isso. Mais de 160 milh\u00f5es t\u00eam […]<\/p>\n","protected":false},"author":16,"featured_media":57750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[107],"tags":[],"class_list":["post-57749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pix"],"acf":[],"yoast_head":"\nPix ou WhatsApp Pay: qual meio de pagamento ser\u00e1 preferido pelos brasileiros? | PagBrasil<\/title>\n<meta name=\"description\" content=\"Quando o WhatsApp Pay chegou ao Brasil, as expectativas eram de que a tecnologia teria ades\u00e3o significativa e poderia at\u00e9 concorrer com o Pix.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pagbrasil.com\/pt-br\/blog\/pix\/pix-ou-whatsapp-pay\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pix ou WhatsApp Pay: qual meio de pagamento ser\u00e1 preferido pelos brasileiros? 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