{"id":57584,"date":"2021-08-31T10:39:35","date_gmt":"2021-08-31T13:39:35","guid":{"rendered":"https:\/\/www.pagbrasil.com\/?p=57584"},"modified":"2021-08-31T10:39:35","modified_gmt":"2021-08-31T13:39:35","slug":"com-pix-faz-sentido-oferecer-cartao-de-debito-no-e-commerce","status":"publish","type":"post","link":"https:\/\/www.pagbrasil.com\/pt-br\/blog\/insights\/com-pix-faz-sentido-oferecer-cartao-de-debito-no-e-commerce\/","title":{"rendered":"Com Pix, faz sentido oferecer cart\u00e3o de d\u00e9bito no e-commerce?"},"content":{"rendered":"

O cart\u00e3o de d\u00e9bito \u00e9 um dos meios de pagamento favoritos dos brasileiros para compras cotidianas. Mas, no e-commerce, a realidade \u00e9 bem diferente: apesar de amplamente aceito em estabelecimentos comerciais, o m\u00e9todo de pagamento est\u00e1 raramente presente no checkout das lojas virtuais. E o motivo est\u00e1 na experi\u00eancia de pagamento.<\/p>\n

Para fazer um pagamento com o cart\u00e3o de d\u00e9bito no e-commerce, o usu\u00e1rio \u00e9 redirecionado para a p\u00e1gina do banco para autenticar a transa\u00e7\u00e3o. Para isso, ele precisa ter instalado no computador o m\u00f3dulo de seguran\u00e7a do internet banking. Essa experi\u00eancia complexa e cheia de etapas leva o consumidor a desistir da compra. E \u00e9 por isso que muitos lojistas optam por n\u00e3o oferecer o cart\u00e3o de d\u00e9bito.<\/p>\n

O Pix, ent\u00e3o, surge como uma alternativa para o consumidor que deseja pagar com o saldo em conta pelas suas compras online e ter o pagamento confirmado instantaneamente. Problema resolvido, certo?<\/p>\n

N\u00e3o necessariamente. <\/strong>Com o novo protocolo 3D Secure 2, o cart\u00e3o de d\u00e9bito ganha vantagens em rela\u00e7\u00e3o ao Pix no e-commerce, tornando a experi\u00eancia de pagamento com o d\u00e9bito muito mais segura, flu\u00edda e positiva. Entenda!<\/p>\n

Leia tamb\u00e9m:<\/strong> Como o 3DS 2.0 vai melhorar a experi\u00eancia de pagamento<\/a><\/p>\n

 <\/p>\n

Por que oferecer cart\u00e3o de d\u00e9bito com 3DS2<\/h3>\n

O protocolo 3D Secure 2 elimina o redirecionamento enfrentado pelo consumidor na hora de pagar com o cart\u00e3o de d\u00e9bito no e-commerce, possibilitando uma experi\u00eancia de pagamento flu\u00eddo. Depois de completar as informa\u00e7\u00f5es do cart\u00e3o no checkout, o consumidor recebe uma notifica\u00e7\u00e3o no aplicativo do banco ou um c\u00f3digo via SMS em seu celular.<\/p>\n

Esse processo mais intuitivo oferece benef\u00edcios para o cliente e, consequentemente, ao lojista.<\/p>\n

Mais seguran\u00e7a e reembolso facilitado<\/strong><\/p>\n

O processo de autentica\u00e7\u00e3o oferece mais seguran\u00e7a para o consumidor e para o lojista, j\u00e1 que exige que o cliente confirme a transa\u00e7\u00e3o. Isso reduz as taxas de fraude e de chargebacks do e-commerce. E, al\u00e9m disso, o lojista ainda se beneficia de taxa de autoriza\u00e7\u00e3o maior.<\/p>\n

E mais: se o cliente sofrer qualquer problema com o pagamento, o lojista pode reembolsar o consumidor facilmente.<\/p>\n

Experi\u00eancia positiva no mobile<\/strong><\/p>\n

A experi\u00eancia de pagamento com o Pix no desktop \u00e9 muito simples: basta escanear o QR code exibido na tela e confirmar o pagamento. E pronto! Pagamento confirmado em instantes.<\/p>\n

Mas, no celular, o processo de pagamento com o Pix Copia & Cola <\/strong>n\u00e3o \u00e9 t\u00e3o flu\u00eddo: \u00e9 preciso minimizar a aba da loja no celular, deixando-a em stand-by,<\/em> e abrir o aplicativo do banco para concluir a compra.<\/p>\n

Com o cart\u00e3o de d\u00e9bito, o processo de pagamento \u00e9 muito semelhante a uma compra com o cart\u00e3o de cr\u00e9dito, pois o consumidor n\u00e3o precisa sair do ambiente da loja para finalizar o pagamento. \u00a0E, al\u00e9m disso, quando os dados do cart\u00e3o do cliente est\u00e3o salvos no navegador, basta informar o CVV. Isso reduz etapas e agiliza o processo de pagamento.<\/p>\n

Atinge um maior n\u00famero de consumidores \u00a0\u00a0<\/strong><\/p>\n

Apesar do enorme sucesso do Pix, nem todos os consumidores querem utilizar o pagamento instant\u00e2neo. Mesmo quem possui uma chave Pix cadastrada pode optar por outros m\u00e9todos de pagamento.<\/p>\n

O cart\u00e3o de d\u00e9bito, por outro lado, \u00e9 um meio de pagamento com o qual o brasileiro j\u00e1 est\u00e1 habituado. Existem mais de 130 milh\u00f5es<\/a> de cart\u00f5es de d\u00e9bito ativos no Brasil; oferecer essa forma de pagamento no checkout amplia o alcance da loja virtual, permitindo a inclus\u00e3o de mais pessoas no e-commerce brasileiro.<\/p>\n

E voc\u00ea, j\u00e1 est\u00e1 preparado para oferecer o cart\u00e3o de d\u00e9bito 3DS2? <\/em><\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

O cart\u00e3o de d\u00e9bito \u00e9 um dos meios de pagamento favoritos dos brasileiros para compras cotidianas. Mas, no e-commerce, a […]<\/p>\n","protected":false},"author":16,"featured_media":57585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82],"tags":[],"class_list":["post-57584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"acf":[],"yoast_head":"\nCom Pix, faz sentido oferecer cart\u00e3o de d\u00e9bito no e-commerce? | PagBrasil<\/title>\n<meta name=\"description\" content=\"Com o protocolo 3D Secure 2, o cart\u00e3o de d\u00e9bito ganha vantagens em rela\u00e7\u00e3o ao Pix no e-commerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pagbrasil.com\/pt-br\/blog\/insights\/com-pix-faz-sentido-oferecer-cartao-de-debito-no-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Com Pix, faz sentido oferecer cart\u00e3o de d\u00e9bito no e-commerce? 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