{"id":57094,"date":"2021-04-23T09:03:45","date_gmt":"2021-04-23T12:03:45","guid":{"rendered":"https:\/\/www.pagbrasil.com\/?p=57094"},"modified":"2021-04-23T19:37:47","modified_gmt":"2021-04-23T22:37:47","slug":"digital-2021-estatisticas-e-numeros-no-brasil","status":"publish","type":"post","link":"https:\/\/www.pagbrasil.com\/pt-br\/blog\/insights\/digital-2021-estatisticas-e-numeros-no-brasil\/","title":{"rendered":"Digital 2021: estat\u00edsticas e n\u00fameros no Brasil"},"content":{"rendered":"

Depois de um ano da pandemia do Covid-19, as atividades digitais cresceram ao redor de todo o mundo \u2013 e, no Brasil, n\u00e3o foi diferente. Com as medidas de distanciamento social, uma s\u00e9rie de atividades se tornaram mais frequentes entre os brasileiros, como comprar online, acessar conte\u00fados em plataformas digitais, estudar \u00e0 dist\u00e2ncia, e at\u00e9 mesmo realizar atividades f\u00edsicas.<\/p>\n

O Brasil \u00e9 o maior mercado de e-commerce na Am\u00e9rica Latina, e a pandemia acelerou o seu crescimento. De acordo com um estudo realizado pela Compre&Confie, o e-commerce brasileiro cresceu 40% somente nas primeiras semanas da pandemia no pa\u00eds.<\/p>\n

Leia tamb\u00e9m: <\/strong>E-commerce brasileiro e Covid-19: estat\u00edsticas e previs\u00f5es<\/a><\/p>\n

Mas o que mostram os n\u00fameros do relat\u00f3rio Digital 2021<\/em>?<\/strong> Realizado pela We Are Social e Hootsuite, o relat\u00f3rio mostra as estat\u00edsticas relacionadas \u00e0s atividades digitais no Brasil. Abaixo listamos alguns dos seus destaques. Confira!<\/p>\n

 <\/p>\n

Fatos e n\u00fameros das atividades digitais no Brasil<\/h3>\n

\u2022\u00a0 Existem 160 milh\u00f5es de usu\u00e1rios de internet no Brasil;<\/p>\n

\u2022\u00a0 O percentual de usu\u00e1rios de internet no Brasil \u00e9 de 75%;<\/p>\n

\u2022\u00a0\u00a0Existem 150 milh\u00f5es de usu\u00e1rios de m\u00eddias sociais no pa\u00eds;<\/p>\n

\u2022\u00a0\u00a0O percentual de usu\u00e1rios de m\u00eddias sociais \u00e9 de 70,3%;<\/p>\n

\u2022\u00a0\u00a0H\u00e1 205,4 milh\u00f5es de conex\u00f5es mobile no Brasil;<\/p>\n

\u2022\u00a0\u00a0O percentual de usu\u00e1rios de internet que possuem smartphones no Brasil \u00e9 de 98,5%;<\/p>\n

\u2022\u00a0\u00a0Os brasileiros gastam uma m\u00e9dia de 10 horas e 08 minutos usando a internet;<\/p>\n

\u2022\u00a0\u00a0O tempo gasto nas m\u00eddias sociais \u00e9 de aproximadamente 03 horas e 42 minutos;<\/p>\n

\u2022\u00a0\u00a0O percentual de usu\u00e1rios de internet que usam ou escaneiam QR codes \u00e9 de 50,2%;<\/p>\n

\u2022\u00a0\u00a0O percentual de usu\u00e1rios de internet que utilizam servi\u00e7os de pagamentos mobile como o Apple Pay e Google \u00e9 de 36,5%.<\/p>\n

 <\/p>\n

N\u00fameros do e-commerce brasileiro<\/h3>\n

Com a pandemia, a atividade no e-commerce brasileiro foi impulsionada. De acordo com o relat\u00f3rio, 91,4% dos usu\u00e1rios de internet no Brasil pesquisaram por algum produto ou servi\u00e7o online. Al\u00e9m disso, 76% fizeram uma compra online atrav\u00e9s de qualquer tipo de dispositivo, e 50,8% realizaram compras por meio de um aparelho mobile.<\/p>\n

Crescimento por categoria<\/strong><\/p>\n

O relat\u00f3rio Digital 2021<\/em> tamb\u00e9m traz informa\u00e7\u00f5es sobre a mudan\u00e7a anual no valor total gasto por categoria. Em 2020, a categoria de m\u00fasica digital cresceu 39%, seguida por videogames (32,7%), alimenta\u00e7\u00e3o e cuidados pessoais (27,1%), moda e beleza (24%), m\u00f3veis e eletrodom\u00e9sticos (23,9%), brinquedos, DIY e hobbies (21,2%), e eletr\u00f4nicos e m\u00eddia f\u00edsica (20,8%). No entanto, o setor de viagens, mobilidade e acomoda\u00e7\u00f5es enfrentou uma queda de 40,8%.<\/p>\n

Bens de consumo no e-commerce<\/strong><\/p>\n

De acordo com o relat\u00f3rio, 105 milh\u00f5es de brasileiros compraram bens de consumo pela internet. O valor total do mercado de e-commerce desse setor alcan\u00e7ou 21,22 bilh\u00f5es de d\u00f3lares.<\/p>\n

Servi\u00e7os digitais no Brasil <\/strong><\/p>\n

A quarentena e as medidas de distanciamento social tornaram os servi\u00e7os digitais mais atrativos para os brasileiros. De acordo com o relat\u00f3rio:<\/p>\n

\u2022\u00a0\u00a036,5% dos usu\u00e1rios de internet usaram servi\u00e7os de pagamento mobile como Apple Pay e Samsung Pay mensalmente;<\/p>\n

\u2022\u00a0\u00a076% adquiriram conte\u00fados digitais, como servi\u00e7os de streaming e publica\u00e7\u00f5es digitais a cada m\u00eas;<\/p>\n

\u2022\u00a0\u00a054,1% utilizaram servi\u00e7os de viagens urbanas, como o Uber;<\/p>\n

\u2022\u00a0\u00a066,6% utilizaram servi\u00e7os de delivery de alimentos.<\/p>\n

Quer saber mais? Acesse o relat\u00f3rio completo aqui.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Depois de um ano da pandemia do Covid-19, as atividades digitais cresceram ao redor de todo o mundo \u2013 e, […]<\/p>\n","protected":false},"author":16,"featured_media":57095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[82],"tags":[],"class_list":["post-57094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"acf":[],"yoast_head":"\nDigital 2021: estat\u00edsticas e n\u00fameros no Brasil | PagBrasil<\/title>\n<meta name=\"description\" content=\"O que mostram os n\u00fameros do relat\u00f3rio Digital 2021? 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