{"id":56618,"date":"2021-03-04T16:00:42","date_gmt":"2021-03-04T19:00:42","guid":{"rendered":"https:\/\/www.pagbrasil.com\/?p=56618"},"modified":"2021-03-04T16:00:42","modified_gmt":"2021-03-04T19:00:42","slug":"insights-para-o-dia-do-consumidor-2021","status":"publish","type":"post","link":"https:\/\/www.pagbrasil.com\/pt-br\/blog\/insights\/insights-para-o-dia-do-consumidor-2021\/","title":{"rendered":"Insights para o Dia do Consumidor 2021"},"content":{"rendered":"

A cada ano, o Dia do Consumidor ganha ainda mais for\u00e7a no Brasil. As ofertas para a data, que acontece no dia 15 de mar\u00e7o, estendem-se durante uma semana inteira. No ano passado, o faturamento do e-commerce nas primeiras duas semanas de mar\u00e7o chegou a R$ 3,62 bilh\u00f5es, segundo dados do relat\u00f3rio da Social Miner.<\/p>\n

Ainda, o relat\u00f3rio aponta que 32% dos brasileiros pretendem ir \u00e0s compras para a edi\u00e7\u00e3o deste ano. E, claro, o e-commerce tem papel fundamental importante na inten\u00e7\u00e3o e comportamento do consumidor \u2013 especialmente em raz\u00e3o dos h\u00e1bitos impulsionados pela pandemia do Covid-19.<\/p>\n

 <\/p>\n

Insights para o Dia do Consumidor 2021<\/h3>\n

De acordo com o relat\u00f3rio, a prefer\u00eancia na hora de pesquisar ofertas empata em 41% tanto para sites de busca, quanto para aplicativos das lojas. Outros 30% v\u00e3o fazer buscas em comparadores de pre\u00e7os, seguidos por lojas f\u00edsicas (34%), e-commerces (30%) e perfil das lojas no Instagram (19%).<\/p>\n

O relat\u00f3rio ainda aponta que fazer compras pelo site \u00e9 a op\u00e7\u00e3o mais confort\u00e1vel para 56% dos consumidores. Outros 53% revelaram preferir receber as compras em casa. Comprar pelo aplicativo tamb\u00e9m \u00e9 a uma das alternativas preferidas para 39%, sendo que desses, 31% t\u00eam 50 anos ou mais.<\/p>\n

Confira o relat\u00f3rio na \u00edntegra<\/a><\/p>\n

 <\/p>\n

Como garantir a melhor experi\u00eancia de compra<\/h3>\n

Para garantir a melhor experi\u00eancia de compra online, separamos algumas dicas para sua loja virtual vender mais no Dia do Consumidor 2021. Confira!<\/p>\n

Acelere o prazo de entrega <\/strong><\/p>\n

Segundo o estudo, prazos ruins de entrega s\u00e3o um fator de desengajamento para 36% dos consumidores. Por isso, al\u00e9m de refor\u00e7ar os esfor\u00e7os log\u00edsticos e trabalhar com amplas op\u00e7\u00f5es de frente, oferecer m\u00e9todos de pagamento com confirma\u00e7\u00e3o acelerada \u00e9 uma estrat\u00e9gia para agilizar a entrega.<\/p>\n

Leia tamb\u00e9m: Pagamento acelerado deixa o consumidor mais feliz, explica CEO da PagBrasil<\/a><\/p>\n

Quando a confirma\u00e7\u00e3o ocorre em poucos minutos, o produto j\u00e1 pode ser imediatamente disponibilizado para entrega. Pix, cart\u00e3o de cr\u00e9dito e m\u00e9todos de pagamento alternativos com confirma\u00e7\u00e3o acelerada, como o Boleto Flash\u00ae e PEC Flash\u00ae, s\u00e3o op\u00e7\u00f5es que garantem a melhor experi\u00eancia de compra e agilizam a entrega.<\/p>\n

Ofere\u00e7a diversas op\u00e7\u00f5es de pagamento \u00a0<\/strong><\/p>\n

Ainda de acordo com o relat\u00f3rio, 28% deixa de comprar por falta de op\u00e7\u00e3o de pagamento. Por isso, oferecer uma ampla oferta de meios de pagamento \u00e9 essencial para alcan\u00e7ar mais consumidores e, assim, aumentar as vendas da sua loja.<\/p>\n

Otimize para dispositivos m\u00f3veis <\/strong><\/p>\n

De acordo com a 41\u00aa edi\u00e7\u00e3o do relat\u00f3rio Webshoppers, realizado pela Ebit|Nielsen, em 2019 as vendas no m-commerce ultrapassaram vendas de desktop. Isso refor\u00e7a a import\u00e2ncia de trabalhar com solu\u00e7\u00f5es responsivas na sua loja online, especialmente no checkout.<\/p>\n

Leia tamb\u00e9m: Pix vai estimular uso de pagamentos mobile<\/a><\/p>\n

Quer ficar por dentro das novidades e tend\u00eancias no e-commerce brasileiro? Ent\u00e3o assine nossa newsletter!<\/p>\n","protected":false},"excerpt":{"rendered":"

A cada ano, o Dia do Consumidor ganha ainda mais for\u00e7a no Brasil. As ofertas para a data, que acontece […]<\/p>\n","protected":false},"author":16,"featured_media":56622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82],"tags":[],"class_list":["post-56618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"acf":[],"yoast_head":"\nInsights para o Dia do Consumidor 2021 | PagBrasil<\/title>\n<meta name=\"description\" content=\"Mais de 30% dos brasileiros pretendem ir \u00e0s compras no Dia do Consumidor 2021. 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