{"id":55739,"date":"2020-11-19T17:41:05","date_gmt":"2020-11-19T19:41:05","guid":{"rendered":"https:\/\/www.pagbrasil.com\/?p=55739"},"modified":"2020-11-20T14:41:12","modified_gmt":"2020-11-20T16:41:12","slug":"expectativas-do-m-commerce-para-a-black-friday","status":"publish","type":"post","link":"https:\/\/www.pagbrasil.com\/pt-br\/blog\/insights\/expectativas-do-m-commerce-para-a-black-friday\/","title":{"rendered":"Expectativas do m-commerce para a Black Friday"},"content":{"rendered":"

A edi\u00e7\u00e3o deste ano da Black Friday deve ser a mais digital da hist\u00f3ria. Impulsionado pela pandemia do Covid-19, o e-commerce brasileiro teve um aumento importante, com ao menos 7 milh\u00f5es de novos consumidores agora comprando online. A participa\u00e7\u00e3o do m-commerce deve ser mais significativa na Black Friday deste ano. Afinal de contas, as compras mobile j\u00e1 superaram as compras via desktop no Brasil, segundo dados do Ebit|Nielsen. Al\u00e9m disso, em 2019 as compras online feitas via dispositivos m\u00f3veis representaram aproximadamente 55% do total das vendas no e-commerce \u2013 ante uma participa\u00e7\u00e3o de 32% no ano anterior.<\/p>\n

 <\/p>\n

Leia tamb\u00e9m: <\/strong>Black Friday 2020: a edi\u00e7\u00e3o mais digital da hist\u00f3ria<\/a><\/p>\n

 <\/p>\n

O Brasil tamb\u00e9m \u00e9 l\u00edder de mercado m-commerce na Am\u00e9rica Latina em termos de faturamento. O relat\u00f3rio Global Payments Report 2020<\/a> mostrou que, em 2019, o faturamento alcan\u00e7ou U$ 12 bilh\u00f5es, com uma previs\u00e3o de atingir R$ 25 bilh\u00f5es at\u00e9 2025.<\/p>\n

 <\/p>\n

\"Receita<\/p>\n

 <\/p>\n

Os n\u00fameros do m-commerce em 2020 no Brasil<\/h3>\n

Para entender mais sobre o cen\u00e1rio do m-commerce no Brasil, listamos abaixo alguns dados importantes. Confira!<\/p>\n

Categorias mais populares <\/strong><\/p>\n

Roupas s\u00e3o a categoria mais popular no m-commerce brasileiro: 52% dos consumidores j\u00e1 compraram esse tipo de produto atrav\u00e9s de um site m\u00f3vel ou aplicativo. Refei\u00e7\u00f5es v\u00eam sem segundo lugar, com 50%, seguidos de eletr\u00f4nicos (48%), comida (35%), e eletrodom\u00e9sticos (35%).<\/p>\n

M\u00e9todos de pagamento favoritos\u00a0 <\/strong><\/p>\n

Aproximadamente 60% dos usu\u00e1rios de m-commerce no Basil preferem pagar suas compras com o cart\u00e3o de cr\u00e9dito. O boleto banc\u00e1rio, por outro lado, \u00e9 o favorito de 25%, de acordo com dados do Mobile Time e Opinion Box.<\/p>\n

Aplicativos mais populares <\/strong><\/p>\n

O Mercado Livre \u00e9 o principal aplicativo de compras no Brasil<\/a>, com 39% da prefer\u00eancia dos usu\u00e1rios. A Americanas.com vem em segundo lugar, com 34%, seguido do iFood (29%), Magazine Luiza (16%), Wish (13%) e AliExpress (9%).<\/p>\n

 <\/p>\n

Com tantos n\u00fameros importantes do m-commerce, preparar a sua loja com solu\u00e7\u00f5es responsivas para o mobile \u00e9 essencial. A experi\u00eancia no checkout deve ser t\u00e3o agrad\u00e1vel quanto a navega\u00e7\u00e3o no site, com op\u00e7\u00f5es de pagamento f\u00e1ceis e sem fric\u00e7\u00e3o.<\/p>\n

A PagBrasil oferece a melhor experi\u00eancia de pagamento no e-commerce e no m-commerce. Saiba mais sobre as nossas solu\u00e7\u00f5es<\/a> e entre em contato<\/a> mais detalhes!<\/p>\n","protected":false},"excerpt":{"rendered":"

A edi\u00e7\u00e3o deste ano da Black Friday deve ser a mais digital da hist\u00f3ria. Impulsionado pela pandemia do Covid-19, o […]<\/p>\n","protected":false},"author":16,"featured_media":55732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82],"tags":[],"class_list":["post-55739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"acf":[],"yoast_head":"\nExpectativas do m-commerce para a Black Friday | PagBrasil<\/title>\n<meta name=\"description\" content=\"A participa\u00e7\u00e3o do m-commerce deve ser mais significativa na Black Friday deste ano. 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