{"id":55625,"date":"2020-11-12T17:18:22","date_gmt":"2020-11-12T19:18:22","guid":{"rendered":"https:\/\/www.pagbrasil.com\/?p=55625"},"modified":"2023-08-01T14:06:26","modified_gmt":"2023-08-01T17:06:26","slug":"black-friday-2020-a-edicao-mais-digital-da-historia","status":"publish","type":"post","link":"https:\/\/www.pagbrasil.com\/pt-br\/blog\/insights\/black-friday-2020-a-edicao-mais-digital-da-historia\/","title":{"rendered":"Black Friday 2020: a edi\u00e7\u00e3o mais digital da hist\u00f3ria"},"content":{"rendered":"<p>A Black Friday \u00e9 a data mais esperada do varejo. E, nas \u00faltimas edi\u00e7\u00f5es, a participa\u00e7\u00e3o do e-commerce aumentou significativamente: de acordo com <a href=\"https:\/\/g1.globo.com\/economia\/noticia\/2019\/11\/30\/varejo-online-fatura-r-32-bilhoes-na-black-friday-e-cresce-236percent-diz-ebit.ghtml\" target=\"_blank\" rel=\"noopener noreferrer\">dados do Ebit|Nielsen<\/a>, 2,82 milh\u00f5es de brasileiros compraram online em 2019. O faturamento durante o per\u00edodo atingiu 3,2 bilh\u00f5es de reais.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.pagbrasil.com\/pt-br\/noticias\/os-resultados-da-black-friday-2019-boleto-flash-cresce-106\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Leia tamb\u00e9m:<\/strong> Os resultados da Black Friday 2019: Boleto Flash<sup class=\"reg\">\u00ae<\/sup>\u00a0cresce 106%<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>E a expectativa \u00e9 que a Black Friday 2020 seja a mais digital da hist\u00f3ria! Impulsionado pela pandemia do Covid-19, o com\u00e9rcio eletr\u00f4nico j\u00e1 registrou alta importante neste ano: <a href=\"https:\/\/www.ecommercebrasil.com.br\/noticias\/consumidores-usam-ecommerce-pandemia-coronavirus\/\" target=\"_blank\" rel=\"noopener noreferrer\">46% dos consumidore<\/a>s usam mais o e-commerce por causa da pandemia, segundo dados do Fecom\u00e9rcio SP. Ainda, o isolamento social trouxe mais de 7 milh\u00f5es de novos consumidores ao e-commerce.<\/p>\n<p>&nbsp;<\/p>\n<h3>Em 2020, 48% pretende aproveitar ofertas da Black Friday<\/h3>\n<p>Segundo pesquisa feita pela Social Miner, em parceria com a Opinion Box, <a href=\"https:\/\/www.ecommercebrasil.com.br\/noticias\/black-friday-aproveitar-ofertas-indecisos\/\" target=\"_blank\" rel=\"noopener noreferrer\">48% dos consumidores<\/a> pretendem fazer compras nesta Black Friday; outros 38% est\u00e3o indecisos. Os dados contrariam algumas especula\u00e7\u00f5es de que a edi\u00e7\u00e3o deste ano n\u00e3o traria tanto engajamento em raz\u00e3o dos efeitos da crise trazidos pela pandemia.<\/p>\n<p>E mais: a pesquisa tamb\u00e9m revelou que as lojas virtuais s\u00e3o o canal de compra favorito para 77% do p\u00fablico, seguido de aplicativos (39%) e lojas f\u00edsicas (39%). Na hora de pesquisar por ofertas, 51% deve fazer buscas na internet.<\/p>\n<p>&nbsp;<\/p>\n<h3>As categorias favoritas dos consumidores na Black Friday<\/h3>\n<p>Os eletr\u00f4nicos s\u00e3o a <a href=\"https:\/\/www.ecommercebrasil.com.br\/noticias\/black-friday-eletronicos-lideram-lista-consumidores\/\" target=\"_blank\" rel=\"noopener noreferrer\">categoria favorita<\/a> dos consumidores para a Black Friday 2020, e lideram a lista de desejos em 30%, segundo levantamento do Pelando. Em seguida, ocupa a segunda posi\u00e7\u00e3o da lista de desejos os itens de inform\u00e1tica (26%), seguidos de smartphones e celulares (15%) e eletrodom\u00e9sticos (10%).<\/p>\n<p>&nbsp;<\/p>\n<h3>Meios de pagamento: \u00a0o Pix estar\u00e1 dispon\u00edvel na Black Friday 2020?<\/h3>\n<p>Com o lan\u00e7amento confirmado para o dia 16 de novembro, a estreia do Pix antecede em poucos dias a Black Friday, que neste ano acontece em 27 de novembro. Com isso, muitos lojistas esperam poder oferecer esse novo meio de pagamento para seus consumidores na data t\u00e3o esperada pelo varejo.<\/p>\n<p>E pode ser que o com\u00e9rcio f\u00edsico se beneficie do Pix \u2013 especialmente o pequeno comerciante, que agora ter\u00e1 a op\u00e7\u00e3o de receber pagamentos digitalmente apenas com uso do seu smartphone. Mas no e-commerce, o lojista precisa ter cuidado redobrado: \u00e9 fundamental que todas as funcionalidades no seu site \u2013 e especialmente no checkout \u2013 estejam amplamente testados e 100% operacionais.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Black Friday \u00e9 a data mais esperada do varejo. E, nas \u00faltimas edi\u00e7\u00f5es, a participa\u00e7\u00e3o do e-commerce aumentou significativamente: [&#8230;]<\/p>\n","protected":false},"author":16,"featured_media":55622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82],"tags":[],"class_list":["post-55625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Black Friday 2020: a edi\u00e7\u00e3o mais digital da hist\u00f3ria | PagBrasil<\/title>\n<meta name=\"description\" content=\"A Black Friday 2020 ser\u00e1 a mais digital da hist\u00f3ria! 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