{"id":54788,"date":"2020-09-10T16:27:06","date_gmt":"2020-09-10T19:27:06","guid":{"rendered":"https:\/\/www.pagbrasil.com\/?p=54788"},"modified":"2020-09-10T16:27:06","modified_gmt":"2020-09-10T19:27:06","slug":"e-commerce-brasileiro-e-covid-19-estatisticas-e-previsoes","status":"publish","type":"post","link":"https:\/\/www.pagbrasil.com\/pt-br\/blog\/insights\/e-commerce-brasileiro-e-covid-19-estatisticas-e-previsoes\/","title":{"rendered":"E-commerce brasileiro e Covid-19: estat\u00edsticas e previs\u00f5es"},"content":{"rendered":"

Sete meses se passaram desde que o primeiro caso de Covid-19 foi relatado no Brasil. Agora, ainda que o distanciamento social seja fortemente incentivado em algumas cidades, outras est\u00e3o, aos poucos, recuperando a normalidade. Ainda assim, alguns h\u00e1bitos adquiridos no per\u00edodo de isolamento se mant\u00eam. N\u00e3o apenas trabalhar e estudar online se tornou uma rotina regular para grande parte da popula\u00e7\u00e3o, mas os pagamentos digitais e as compras online de produtos para o dia a dia tamb\u00e9m se tornaram frequentes.<\/p>\n

Nas primeiras semanas da pandemia no Brasil, o e-commerce brasileiro cresceu 40%, de acordo com uma pesquisa<\/a> da Compre & Confie. Al\u00e9m disso, o n\u00famero de novos consumidores online cresceu<\/a> 12%, segundo a Ebit | Nielsen. Agora, \u00e0 medida que a rotina \u00e9, aos poucos, restaurada em alguns locais do pa\u00eds, os n\u00fameros no com\u00e9rcio eletr\u00f4nico continuam crescendo. Separamos alguns insights importantes que mostram a mudan\u00e7a no e-commerce brasileiro desde a Covid-19.<\/p>\n

Leia tamb\u00e9m: O impacto da Covid-19 no com\u00e9rcio eletr\u00f4nico<\/a><\/p>\n

 <\/p>\n

Faturamento no e-commerce deve chegar a R$ 111 bilh\u00f5es em 2020<\/h3>\n

O e-commerce no Brasil tem apresentado um aumento constante ao longo dos anos. A pandemia do Covid-19 acelerou essa crescente tend\u00eancia, especialmente na categoria de Alimentos, que no passado mostrou menor ado\u00e7\u00e3o.<\/p>\n

Em 2020, o com\u00e9rcio eletr\u00f4nico no Brasil deve registrar um faturamento de R$ 111 bilh\u00f5es, segundo estudo<\/a> realizado pela Kearney sobre os impactos da Covid-19 no comportamento do consumidor brasileiro. Isso representa um aumento de 49% em rela\u00e7\u00e3o a 2019. At\u00e9 2024, o estudo indica que o faturamento deve alcan\u00e7ar R$ 211 bilh\u00f5es.<\/p>\n

 <\/p>\n

Crescimento do e-commerce por categoria<\/h3>\n

De acordo com o estudo realizado por Kearney, as categorias que apresentar\u00e3o os crescimentos percentuais mais expressivos s\u00e3o Alimentos, Pet e Beleza & Cuidados Pessoais. At\u00e9 2024, as vendas devem crescer 320% em rela\u00e7\u00e3o a 2019.<\/p>\n

 <\/p>\n

Expectativas para a Black Friday e o Natal<\/h3>\n

Neste ano, a Black Friday ocorrer\u00e1 no dia 27 de novembro, mas a expectativa \u00e9 que os lojistas brasileiros antecipem o evento para estimular o consumo. De acordo com pesquisa<\/a> realizada pela Rakuten Advertising, 86% dos consumidores no Brasil v\u00e3o priorizas as compras online e n\u00e3o pretendem diminuir seus gastos para a Black Friday e o Natal 2020.<\/p>\n

A pesquisa tamb\u00e9m traz informa\u00e7\u00f5es interessantes sobre o comportamento do consumidor brasileiro: 58% afirmou preferir solu\u00e7\u00f5es h\u00edbridas, que combinam a comodidade das compras online com o tratamento exclusivo que recebem ao comprar em uma loja f\u00edsica. Al\u00e9m disso, 50% dos brasileiros s\u00e3o influenciados a fazer compras online quando recebem cupons ou cashback; outros 43% s\u00e3o incentivados pelo frete gr\u00e1tis.<\/p>\n

Apesar dos impactos gerais do Covid-19 na economia brasileira, o e-commerce foi significativamente acelerado pela pandemia. Os novos h\u00e1bitos de consumo online permanecer\u00e3o, e os lojistas devem se preparar para essa demanda crescente, oferecendo a melhor experi\u00eancia de compra ao cliente.<\/p>\n

Como sua loja online est\u00e1 lidando com a Covid-19? Comente abaixo!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Sete meses se passaram desde que o primeiro caso de Covid-19 foi relatado no Brasil. Agora, ainda que o distanciamento […]<\/p>\n","protected":false},"author":16,"featured_media":54785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82],"tags":[],"class_list":["post-54788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"acf":[],"yoast_head":"\nE-commerce brasileiro e Covid-19: estat\u00edsticas e previs\u00f5es | PagBrasil<\/title>\n<meta name=\"description\" content=\"Os n\u00fameros no e-commerce continuam crescendo. 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