{"id":52067,"date":"2019-10-24T10:28:38","date_gmt":"2019-10-24T12:28:38","guid":{"rendered":"https:\/\/www.pagbrasil.com\/?p=52067"},"modified":"2022-03-11T16:23:13","modified_gmt":"2022-03-11T19:23:13","slug":"e-commerce-brasileiro-2019","status":"publish","type":"post","link":"https:\/\/www.pagbrasil.com\/pt-br\/blog\/noticias\/e-commerce-brasileiro-2019\/","title":{"rendered":"E-commerce no Brasil: principais categorias, m-commerce e faturamento em datas comerciais"},"content":{"rendered":"<p>O <a href=\"https:\/\/www.pagbrasil.com\/pt-br\/noticias\/ecommerce-foundation-divulga-relatorio-latam-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ecommerce Foundation<\/a> divulgou recentemente o relat\u00f3rio Brasil 2019, que oferece uma vis\u00e3o geral do mercado e-commerce brasileiro e <em>insights <\/em>da ind\u00fastria, al\u00e9m da opini\u00e3o e conselhos de especialistas. Ralf Germer, CEO e co-fundador da PagBrasil, compartilhou seu ponto de vista a respeito de m\u00e9todos de pagamento no pa\u00eds e deu dicas para as lojas virtuais cross-border que miram o mercado brasileiro.<\/p>\n<p>\u201cComerciantes cross-border que t\u00eam o pa\u00eds como alvo devem compreender todas as quest\u00f5es que envolvem vender para o Brasil, desde a tributa\u00e7\u00e3o sobre produtos importados \u00e0s convers\u00f5es de c\u00e2mbio e envio de dinheiro para o exterior\u201d, explicou Germer. De acordo com o empreendedor, realizar parcerias com empresas prestadoras de servi\u00e7os locais, como um processador de pagamentos, empresas de log\u00edstica, ag\u00eancias de marketing, entre outros, \u00e9 uma excelente forma de evitar complica\u00e7\u00f5es.<\/p>\n<p>&nbsp;<\/p>\n<h3>Destaques do relat\u00f3rio<\/h3>\n<p>Com uma popula\u00e7\u00e3o de 212 milh\u00f5es de habitantes, cerca de 70% da t\u00eam acesso a internet. O volume de compras online B2C deve alcan\u00e7ar 21 bilh\u00f5es de d\u00f3lares at\u00e9 o final de 2019, representando um crescimento de 1.10% no PIB eletr\u00f4nico.<\/p>\n<p>&nbsp;<\/p>\n<h3><em>Principais categorias<\/em><\/h3>\n<p>O relat\u00f3rio mostra que, at\u00e9 o final do ano, 50.6% da popula\u00e7\u00e3o online deve efetuar ao menos uma compra online. Eletrodom\u00e9sticos s\u00e3o a principal categoria em termos de faturamento, representando 19.6%. Telefones e smartphones aparecem em segundo lugar, com 18.2% de <em>share, <\/em>seguidos por m\u00f3veis e produtos de decora\u00e7\u00e3o (10%), computadores (9.6%), e eletr\u00f4nicos (9.5%).<\/p>\n<p class='content-img-wrap'><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-52068 size-full\" src=\"https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2019\/10\/graphic-pt.png\" alt=\"E-commerce brasileiro: principais categorias 2019\" width=\"900\" height=\"968\" srcset=\"https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2019\/10\/graphic-pt.png 900w, https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2019\/10\/graphic-pt-279x300.png 279w, https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2019\/10\/graphic-pt-768x826.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<h3><em>Faturamento do m-commerce<\/em><\/h3>\n<p>De acordo com o Ecommerce Foundation, o faturamento do com\u00e9rcio eletr\u00f4nico mobile deve alcan\u00e7ar 18 bilh\u00f5es de d\u00f3lares at\u00e9 2022. Em 2018, o faturamento chegou a 9 bilh\u00f5es de d\u00f3lares.<\/p>\n<p>Al\u00e9m disso, o relat\u00f3rio tamb\u00e9m trouxe insights a respeito do comportamento do consumidor: em 2018, as 5 principais categorias do m-commerce no Brasil foram roupas (51%), eletr\u00f4nicos (47%), refei\u00e7\u00f5es (37%), cosm\u00e9ticos e produtos de higiene (33%), e moda e acess\u00f3rios (32%).<\/p>\n<p>&nbsp;<\/p>\n<h3><em>Faturamento em datas comerciais<\/em><\/h3>\n<p>O faturamento no e-commerce brasileiro sofre um pico consider\u00e1vel durante datas espec\u00edficas: em 2018, a Black Friday gerou 671 milh\u00f5es de d\u00f3lares \u2013 um crescimento de 23% quando comparado \u00e0 edi\u00e7\u00e3o do ano anterior. Para 2019, as previs\u00f5es s\u00e3o ainda mais promissoras: mais de 48% dos consumidores online pretende comprar durante a Black Friday exclusivamente por meio de lojas online.<\/p>\n<p>As \u00faltimas semanas do ano tamb\u00e9m s\u00e3o um per\u00edodo de alta no faturamento: o e-commerce brasileiro registrou 655 milh\u00f5es de d\u00f3lares durante a \u00e9poca do Natal. O Dia das M\u00e3es gerou 544 milh\u00f5es de d\u00f3lares, seguido pelo Dia dos Pais (539 milh\u00f5es) e o Dia das Crian\u00e7as (508 milh\u00f5es).<\/p>\n<p>Para acessar o relat\u00f3rio completo, visite <a href=\"http:\/\/www.ecommercewiki.org\">www.ecommercewiki.org<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Ecommerce Foundation divulgou recentemente o relat\u00f3rio Brasil 2019, que oferece uma vis\u00e3o geral do mercado e-commerce brasileiro e insights [&#8230;]<\/p>\n","protected":false},"author":16,"featured_media":52064,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-52067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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Her areas of expertise include payment methods, digital payments, and e-commerce. Currently, she works as a Marketing Analyst at PagBrasil. Throughout her professional journey, Paula has provided Digital Marketing consulting services to over twenty companies across Brazil in the Technology, Fintech, and Communication sectors. She has also written for the local newspaper Zero Hora \u2013 one of the largest newspapers in the southern region of Brazil \u2013 and worked as a freelance writer for the content agency Rock Content, contributing to more than a hundred articles.","sameAs":["https:\/\/x.com\/paula_cemartins"],"url":"https:\/\/www.pagbrasil.com\/pt-br\/blog\/author\/paula-martins\/"}]}},"_links":{"self":[{"href":"https:\/\/www.pagbrasil.com\/pt-br\/wp-json\/wp\/v2\/posts\/52067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pagbrasil.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pagbrasil.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pagbrasil.com\/pt-br\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pagbrasil.com\/pt-br\/wp-json\/wp\/v2\/comments?post=52067"}],"version-history":[{"count":4,"href":"https:\/\/www.pagbrasil.com\/pt-br\/wp-json\/wp\/v2\/posts\/52067\/revisions"}],"predecessor-version":[{"id":59604,"href":"https:\/\/www.pagbrasil.com\/pt-br\/wp-json\/wp\/v2\/posts\/52067\/revisions\/59604"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pagbrasil.com\/pt-br\/wp-json\/wp\/v2\/media\/52064"}],"wp:attachment":[{"href":"https:\/\/www.pagbrasil.com\/pt-br\/wp-json\/wp\/v2\/media?parent=52067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pagbrasil.com\/pt-br\/wp-json\/wp\/v2\/categories?post=52067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pagbrasil.com\/pt-br\/wp-json\/wp\/v2\/tags?post=52067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}