{"id":26223,"date":"2018-10-15T12:30:56","date_gmt":"2018-10-15T15:30:56","guid":{"rendered":"https:\/\/www.pagbrasil.com\/?p=26223"},"modified":"2023-08-01T13:40:21","modified_gmt":"2023-08-01T16:40:21","slug":"evento-bay-area-digital-payments-brazil","status":"publish","type":"post","link":"https:\/\/www.pagbrasil.com\/pt-br\/blog\/noticias\/evento-bay-area-digital-payments-brazil\/","title":{"rendered":"Evento Bay Area: Digital Payments in Brazil"},"content":{"rendered":"<p>Na semana passada, tivemos o prazer de sermos Co-anfitri\u00f5es, junto \u00e0 Pinheiro Neto Advogados e a BayBrazil, do evento Digital Payments in Brazil, na Bay Area de S\u00e3o Francisco. Gostar\u00edamos de agradecer a todos os participantes, incluindo representantes da Uber, LinkedIn, Blizzard, Vivino e muitas outras empresas.<\/p>\n<p>O evento tinha como foco proporcionar uma vis\u00e3o detalhada das \u00faltimas tend\u00eancias, desafios e inova\u00e7\u00f5es da ind\u00fastria de pagamentos no Brasil, bem como criar um espa\u00e7o de networking para os participantes. Os palestrantes da PagBrasil e da Pinheiro Neto Advogados compartilharam suas valiosas an\u00e1lises das regulamenta\u00e7\u00f5es e das \u00faltimas inova\u00e7\u00f5es que est\u00e3o transformando a ind\u00fastria no pa\u00eds.<\/p>\n<p>&nbsp;<\/p>\n<h3>Principais insights do evento<\/h3>\n<p><strong>E-commerce e pagamentos:<\/strong><\/p>\n<p>\u2022\u00a0 \u00a0O segmento de e-commerce tem uma proje\u00e7\u00e3o de crescimento de 12% para 2018, acima dos 8% de 2017.<\/p>\n<p>\u2022\u00a0 \u00a0H\u00e1 150 milh\u00f5es de internautas no Brasil.<\/p>\n<p>\u2022\u00a0 \u00a055 milh\u00f5es de adultos brasileiros ainda n\u00e3o possuem conta banc\u00e1ria.<\/p>\n<p>\u2022\u00a0 \u00a0Em termos de compradores online, se espera que o mercado alcance 101 milh\u00e3o de consumidores at\u00e9 2022.<\/p>\n<p>\u2022\u00a0 \u00a0M\u00e9todos de pagamento alternativos representam 43% de todas as transa\u00e7\u00f5es de pagamento no e-commerce nacional.<\/p>\n<p>\u2022\u00a0 \u00a0O boleto banc\u00e1rio \u00e9 a o principal m\u00e9todo alternativo, com uma quota de mercado de 25%.<\/p>\n<p>\u2022\u00a0 \u00a075% de todos os pagamentos com cart\u00e3o de cr\u00e9dito s\u00e3o parcelados.<\/p>\n<p>\u2022\u00a0 \u00a060% dos usu\u00e1rios de internet se conectam principalmente atrav\u00e9s de smartphones.<\/p>\n<p>\u2022\u00a0 \u00a092% dos lares brasileiros possui pelo menos um celular.<\/p>\n<p>\u2022\u00a0 \u00a0O m-commerce representa 32% de todas as transa\u00e7\u00f5es do e-commerce.<\/p>\n<p>\u2022\u00a0 \u00a0Tend\u00eancias para o futuro:<\/p>\n<p>&#8211;\u00a0 \u00a0Solu\u00e7\u00f5es de pagamento mobile como o <a href=\"https:\/\/www.pagbrasil.com\/pt-br\/metodos-de-pagamento\/boleto-flash\/\" target=\"_blank\" rel=\"noopener noreferrer\">Boleto Flash<\/a>\u00ae<\/p>\n<p>&#8211;\u00a0 \u00a0M\u00e9todos de pagamento mobile baseados em dinheiro<\/p>\n<p>\u2022\u00a0 \u00a0Pagamentos instant\u00e2neos.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Pagamentos e regulamenta\u00e7\u00e3o:<\/strong><\/p>\n<p>\u2022\u00a0 \u00a0O Brasil conta com um din\u00e2mico ambiente de startups, com 453 startups tecnol\u00f3gicas estabelecidas no pa\u00eds at\u00e9 agosto de 2018.<\/p>\n<p>\u2022\u00a0 \u00a0Em 2017, 386 milh\u00f5es de d\u00f3lares foram investidos em fintechs ao redor do mundo, sendo que a metade disso foi distribu\u00edda entre fintechs brasileiras.<\/p>\n<p>\u2022\u00a0 \u00a0At\u00e9 2017, existiam somente 2 adquirentes no mercado brasileiro, a Cielo e a Rede (antes chamadas de Visanet e Redecard, respectivamente).<\/p>\n<p>\u2022\u00a0 \u00a0Houve um progresso consider\u00e1vel desde 2013, mas o BCB \u00e9 consciente do fato de que o mercado de pagamento e de cr\u00e9dito ainda continua muito concentrado.<\/p>\n<p>\u2022\u00a0 \u00a0Em 2016, o BCB apresentou a \u201cAgenda BC+\u201d com um plano de a\u00e7\u00e3o:<\/p>\n<p>&#8211;\u00a0 \u00a0Atualizar e simplificar a regulamenta\u00e7\u00e3o seguindo padr\u00f5es internacionais<\/p>\n<p>&#8211;\u00a0 \u00a0Promover a inclus\u00e3o e educa\u00e7\u00e3o financeira<\/p>\n<p>&#8211;\u00a0 \u00a0Facilitar o acesso ao cr\u00e9dito e a pagamentos dentro do sistema financeiro nacional<\/p>\n<p>\u2022\u00a0 \u00a0Promover mais competitividade e um sistema eficiente<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"h2_default\">Cliques do dia<\/h3>\n<div id=\"grid\" class=\"gallery-grid\" data-columns><figure class='gallery-item'>\n\t\t\t\n\t\t\t\t<a class=\"gallery content\" rel=\"group\" href='https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2018\/10\/bay-area-1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"498\" src=\"https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2018\/10\/bay-area-1.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2018\/10\/bay-area-1.jpg 900w, https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2018\/10\/bay-area-1-300x233.jpg 300w, https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2018\/10\/bay-area-1-768x597.jpg 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" title=\"\"><\/a>\n\t\t\t<\/figure><figure class='gallery-item'>\n\t\t\t\n\t\t\t\t<a class=\"gallery content\" rel=\"group\" href='https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2018\/10\/bay-area-4.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"498\" src=\"https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2018\/10\/bay-area-4.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2018\/10\/bay-area-4.jpg 900w, https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2018\/10\/bay-area-4-300x233.jpg 300w, https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2018\/10\/bay-area-4-768x597.jpg 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" title=\"\"><\/a>\n\t\t\t<\/figure><figure class='gallery-item'>\n\t\t\t\n\t\t\t\t<a class=\"gallery content\" rel=\"group\" href='https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2018\/10\/bay-area-5.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"498\" src=\"https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2018\/10\/bay-area-5.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2018\/10\/bay-area-5.jpg 900w, https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2018\/10\/bay-area-5-300x233.jpg 300w, https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2018\/10\/bay-area-5-768x597.jpg 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" title=\"\"><\/a>\n\t\t\t<\/figure><figure class='gallery-item'>\n\t\t\t\n\t\t\t\t<a class=\"gallery content\" rel=\"group\" href='https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2018\/10\/bay-area-6.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"498\" src=\"https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2018\/10\/bay-area-6.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2018\/10\/bay-area-6.jpg 900w, https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2018\/10\/bay-area-6-300x233.jpg 300w, https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2018\/10\/bay-area-6-768x597.jpg 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" title=\"\"><\/a>\n\t\t\t<\/figure><figure class='gallery-item'>\n\t\t\t\n\t\t\t\t<a class=\"gallery content\" rel=\"group\" href='https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2018\/10\/bay-area-7.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"498\" src=\"https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2018\/10\/bay-area-7.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2018\/10\/bay-area-7.jpg 900w, https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2018\/10\/bay-area-7-300x233.jpg 300w, https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2018\/10\/bay-area-7-768x597.jpg 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" title=\"\"><\/a>\n\t\t\t<\/figure><figure class='gallery-item'>\n\t\t\t\n\t\t\t\t<a class=\"gallery content\" rel=\"group\" href='https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2018\/10\/bay-area-8.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"498\" src=\"https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2018\/10\/bay-area-8.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2018\/10\/bay-area-8.jpg 900w, https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2018\/10\/bay-area-8-300x233.jpg 300w, https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2018\/10\/bay-area-8-768x597.jpg 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" title=\"\"><\/a>\n\t\t\t<\/figure><figure class='gallery-item'>\n\t\t\t\n\t\t\t\t<a class=\"gallery content\" rel=\"group\" href='https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2018\/10\/bay-area-3.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"498\" src=\"https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2018\/10\/bay-area-3.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2018\/10\/bay-area-3.jpg 900w, https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2018\/10\/bay-area-3-300x233.jpg 300w, https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2018\/10\/bay-area-3-768x597.jpg 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" title=\"\"><\/a>\n\t\t\t<\/figure><figure class='gallery-item'>\n\t\t\t\n\t\t\t\t<a class=\"gallery content\" rel=\"group\" href='https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2018\/10\/bay-area-2.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"498\" src=\"https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2018\/10\/bay-area-2.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2018\/10\/bay-area-2.jpg 900w, https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2018\/10\/bay-area-2-300x233.jpg 300w, https:\/\/www.pagbrasil.com\/wp-content\/uploads\/2018\/10\/bay-area-2-768x597.jpg 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" title=\"\"><\/a>\n\t\t\t<\/figure>\n\t\t\n<\/div>\n<p>&nbsp;<\/p>\n<p>Obrigado novamente a todos os participantes. Em breve compartilharemos mais conte\u00fado sobre os t\u00f3picos discutidos no evento. Fique atento!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na semana passada, tivemos o prazer de sermos Co-anfitri\u00f5es, junto \u00e0 Pinheiro Neto Advogados e a BayBrazil, do evento Digital [&#8230;]<\/p>\n","protected":false},"author":8,"featured_media":51378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-26223","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.pagbrasil.com\/pt-br\/wp-json\/wp\/v2\/posts\/26223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pagbrasil.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pagbrasil.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pagbrasil.com\/pt-br\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pagbrasil.com\/pt-br\/wp-json\/wp\/v2\/comments?post=26223"}],"version-history":[{"count":22,"href":"https:\/\/www.pagbrasil.com\/pt-br\/wp-json\/wp\/v2\/posts\/26223\/revisions"}],"predecessor-version":[{"id":51485,"href":"https:\/\/www.pagbrasil.com\/pt-br\/wp-json\/wp\/v2\/posts\/26223\/revisions\/51485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pagbrasil.com\/pt-br\/wp-json\/wp\/v2\/media\/51378"}],"wp:attachment":[{"href":"https:\/\/www.pagbrasil.com\/pt-br\/wp-json\/wp\/v2\/media?parent=26223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pagbrasil.com\/pt-br\/wp-json\/wp\/v2\/categories?post=26223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pagbrasil.com\/pt-br\/wp-json\/wp\/v2\/tags?post=26223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}