{"id":2022,"date":"2016-11-03T12:01:27","date_gmt":"2016-11-03T14:01:27","guid":{"rendered":"https:\/\/www.pagbrasil.com\/?p=2022"},"modified":"2019-09-11T15:25:00","modified_gmt":"2019-09-11T18:25:00","slug":"recorde-participacao-online-black-friday","status":"publish","type":"post","link":"https:\/\/www.pagbrasil.com\/pt-br\/blog\/insights\/recorde-participacao-online-black-friday\/","title":{"rendered":"Recorde de participa\u00e7\u00e3o nas compras online do Black Friday"},"content":{"rendered":"<p>Os consumidores brasileiros se interessam cada vez mais em aproveitar as vantagens das promo\u00e7\u00f5es do Black Friday. Uma recente pesquisa do <a href=\"https:\/\/www.ebit.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ebit<\/a> identificou que 84% dos consumidores online ativos no Brasil planejam comprar algo durante a edi\u00e7\u00e3o deste ano do Black Friday, que ocorrer\u00e1 no dia 25 de novembro. Isso representa um aumento de 3% em compara\u00e7\u00e3o com 2015.<\/p>\n<p>O <a href=\"https:\/\/www.pagbrasil.com\/news\/online-banking-transfer-brazilian-e-commerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">Black Friday<\/a> do ano passado alcan\u00e7ou um faturamento de R$ 1,6 bilh\u00f5es. De acordo com o estudo, o volume de vendas esperado para 2016 soma R$ 2,1 bilh\u00f5es, um impressionante crescimento de 30%.<\/p>\n<p>A pesquisa tamb\u00e9m destaca que os consumidores se interessam principalmente pelas seguintes categorias de produtos: eletr\u00f4nicos (34%), eletrodom\u00e9sticos (28%), telefonia e celular (27%), computa\u00e7\u00e3o (23%) e casa e decora\u00e7\u00e3o (13%). Com rela\u00e7\u00e3o aos m\u00e9todos de pagamento, o cart\u00e3o de cr\u00e9dito \u00e9 a principal escolha para mais de 80% dos compradores, seguido pelo boleto banc\u00e1rio (13%).<\/p>\n<p>Na principal categoria, eletr\u00f4nicos, h\u00e1 uma previs\u00e3o de alcan\u00e7ar um ticket m\u00e9dio de aproximadamente R$ 1.180, quase 3 vezes o valor do ticket m\u00e9dio do e-commerce de R$ 403. Os brasileiros est\u00e3o acostumados a financiar suas compras e, por isso, oferecer pagamentos parcelados \u00e9 imprescind\u00edvel para produtos de maior pre\u00e7o. Segundo o mais recente relat\u00f3rio Webshoppers, 25% dos compradores escolhe pagar em duas ou tr\u00eas parcelas, j\u00e1 33% deles opta por pagar de quatro a doze parcelas.<\/p>\n<p>A pesquisa indica que 44% das compras do Black Friday neste ano ser\u00e3o uma antecipa\u00e7\u00e3o das compras de Natal. Tamb\u00e9m cabe mencionar que 85% dos consumidores gostaria de receber informa\u00e7\u00e3o sobre as ofertas, e 87% deles indica o e-mail como seu canal preferido.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Os consumidores brasileiros se interessam cada vez mais em aproveitar as vantagens das promo\u00e7\u00f5es do Black Friday. Uma recente pesquisa [&#8230;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82],"tags":[],"class_list":["post-2022","post","type-post","status-publish","format-standard","hentry","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Recorde de participa\u00e7\u00e3o nas compras online do Black Friday | PagBrasil<\/title>\n<meta name=\"description\" content=\"O Black Friday do ano passado alcan\u00e7ou um faturamento de R$ 1,6 bilh\u00f5es. 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