Brazil is by far the largest online sales market in Latin America

Brazil, One of the Biggest E-Commerce Opportunities in the World

Brazil is the largest economy in Latin America and the 4th largest internet market globally with 140 million internet users out of a total population of more than 206 million. According to Euromonitor Internacional, Brazil represents about 42% of all B2C e-commerce in Latin America.


E-commerce Market Share - Brazil LatAm


Brazil’s e-commerce market ended 2015 with a strong growth of 15%, with 39 million e-consumers spending BRL 41,3 billion (US$ 12,6 billion) on the web.


Brazil e-commerce market growth


With a predicted online retail growth of more than 8% in 2016 and a total of BRL R$ 44,6 billion in sales, Brazil continues being one of the outstanding opportunities for online retailers in Latin America and the world.


Read about online payments in Brazil.